Hyram Yarbro has emerged as a leading skincare influencer known for his accessible product reviews and educational content. After developing a keen interest in skincare during his time as a makeup artist at Saks Fifth Avenue, Hyram Yarbro launched his YouTube channel in 2017 to counter industry misinformation and demystify dermatology for a broad audience. His accessible product reviews and educational content quickly resonated, with his subscriber base expanding from 50,000 to an impressive 500,000 in less than two weeks in 2019. By the end of 2019, he had achieved one million YouTube subscribers, establishing himself as a prominent ‘skinfluencer’ through his advocacy for affordable products, often under $50, and his emphasis on ‘clean beauty’ and sustainable practices.
Expanding his media presence beyond digital video, Hyram launched his podcast, ‘Justaposition,’ in 2022. This series offers an intimate look into mental health journeys, including his own, further connecting with his audience on a deeper level. Through his extensive platform, Hyram Yarbro continues to be a leading voice in skincare, known for making dermatology understandable, promoting ethical consumption, and driving significant market impact for brands and his own ventures.