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United States Hyram Yarbro has emerged as a leading skincare influencer known for his accessible product reviews and educational content.
Hyram's videos about the L'Oréal sub-brand CeraVe significantly increased its popularity and sales, generating $3.2 million in media impact value and an 89% increase in global sales. This led to a paid partnership for him to create branded content on TikTok and YouTube.
Hyram collaborated with Kinship on the 'Hyram x Kinship Sea the Good collection', with a portion of the profits donated to Lonely Whale, a charity focused on removing plastic from oceans.
Born on April 20, 1996, in Paulden, Arizona, and raised on a cattle ranch as one of five children, Hyram Yarbro’s early life was influenced by strict Mormonism. After coming out as gay, he was forced to leave his family’s home as a teenager. He moved to Honolulu, Hawaii, in 2014 to study at Brigham Young University–Hawaii but later dropped out due to financial constraints. During this period, he developed an interest in skincare after noticing premature aging of his skin and subsequently worked as a makeup artist at Saks Fifth Avenue. His motivation to start a YouTube channel stemmed from a desire to counteract misinformation within the skincare industry and make dermatology more understandable.
Hyram launched his YouTube channel in 2017. His subscriber base saw significant growth, expanding from 50,000 to 500,000 in less than two weeks in 2019, and reaching one million by the end of that year. In 2020, he joined TikTok, rapidly gaining a large following with nearly six million followers within his first six months during the COVID-19 lockdown. His content, focusing on product reviews, skincare advice, and reactions to celebrity skincare routines, established him as a prominent “skinfluencer.” His advocacy for affordable products, often under $50, and emphasis on “clean beauty” and sustainable practices, resonated with a broad audience.
His influence was particularly evident between March and October 2020 through his videos on the L’Oréal sub-brand CeraVe. These videos significantly contributed to the brand’s increased popularity and sales, generating $3.2 million in media impact value and leading to an 89% increase in global sales in 2020. This success resulted in a paid partnership with L’Oréal for branded content. In October 2020, Hyram signed with United Talent Agency. In December of the same year, he collaborated with Kinship on the Hyram x Kinship Sea the Good collection, with a portion of profits donated to Lonely Whale. In June 2021, he launched his own skincare line, Selfless by Hyram, in collaboration with The Inkey List, exclusively available at Sephora internationally, and later launched in the UK in March 2022. In 2022, he also started the podcast “Justaposition,” focusing on mental health journeys, including his own.
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