Hyram

Hyram Yarbro is a prominent American skin care influencer who has made significant strides in the beauty industry through his engaging content on platforms like YouTube and TikTok. He launched his YouTube channel in 2017, where he quickly gained traction by providing honest product reviews and skin care advice. His unique approach, characterized by an ingredients-first philosophy, resonated with audiences, leading to a remarkable increase in subscribers from 50,000 to over a million within a year. This rapid growth established him as a trusted voice in the skin care community.

In 2020, Yarbro expanded his influence by joining TikTok, where he leveraged the platform’s popularity during the COVID-19 lockdown to amass nearly 6 million followers in just six months. His impactful videos, particularly those focusing on the L’Oréal sub-brand Cerave, contributed to a staggering 89% increase in the brand’s global sales, showcasing his ability to drive consumer interest and sales through social media.

Yarbro’s entrepreneurial spirit led to the launch of his skin care line, Selfless by Hyram, in June 2021. Collaborating with industry experts, he created a collection of five products that emphasize clean beauty and sustainability. The line’s exclusive release at Sephora in 29 countries reflects his commitment to accessible, high-quality skin care.

Beyond product development, Yarbro has also ventured into podcasting with his show Justaposition, where he explores mental health journeys alongside other influencers. His dedication to educating consumers and promoting safe, effective skin care practices has solidified his status as a leading figure in the skin care movement.