Ingrid Nilsen, known for her engaging fashion, beauty, and lifestyle content, first gained fame on YouTube under the name MissGlamorazzi. Debuting her channel on November 8, 2009, Ingrid sought to challenge her naturally shy demeanor by sharing her creative talents with the world. Over the years, she built a dedicated following, amassing over 3.6 million subscribers and becoming a beloved figure in the beauty community. Her popular series, including GIY (Glam It Yourself), DIY (Do It Yourself), and Sense of Self, showcased her innovative approach to fashion and self-expression.
Growing up in Southern California, Ingrid’s journey to YouTube stardom was marked by significant milestones, including winning a Streamy Award for Best Beauty Channel in 2014. Her relatable personality and diverse content earned her collaborations with many fellow YouTubers, such as Joey Graceffa and Catrific. She also launched a second channel, TheGridMonster, where she shared glimpses of her daily life, further connecting with her audience.
In late 2020, Ingrid announced the launch of her fragrance studio, The New Savant, specializing in slow-made candles crafted in small batches. This venture reflects her passion for artisanal products and her desire to create meaningful experiences for her customers. Additionally, she made headlines with her partnership with bareMinerals, becoming the face of the brand’s two best-selling foundations—one of the largest influencer deals in the beauty industry at that time.
In 2019, Ingrid partnered with the nonprofit It Gets Better to lead the #TheirStory campaign, inspiring LGBTQ+ individuals and allies to share their stories. While she announced her departure from YouTube in June 2020, Ingrid continues to make an impact through her entrepreneurial endeavors and advocacy work, solidifying her legacy as a multifaceted creator and champion for positive change.