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Australia James Smith has transitioned from a personal trainer to a best-selling author, entrepreneur, and prominent social media influencer.
Co-Founder of Neutonic, a business venture. The partnership highlights James Smith's role in establishing and leading new companies, demonstrating his entrepreneurial capabilities beyond his personal brand.
Investor in Affordable Online Coaching. This investment signifies his strategic participation in companies focused on accessible online training and education, aligning with his mission to provide practical advice.
Investor in Men of Manual. This partnership shows his involvement in supporting brands and initiatives, further diversifying his business portfolio.
Publisher of his three best-selling books: "Not a Diet Book," "Not a Life Coach," and "How To Be Confident." This collaboration established him as a significant author in the health and wellness genre.
James Smith, born in 1989, is a British author, personal trainer, and social media influencer, known for his direct approach to fitness advice. Originally from Winkfield, he established his roots in Sydney, Australia, in 2016, where he continues to operate his online personal training business, James Smith Academy, offering tailored training plans. Despite an early departure from Hartpury College, Smith’s career trajectory saw him build a substantial online presence, reaching 1.7 million followers on TikTok and one million on Instagram.
His professional achievements include authoring three books, with his debut, “Not a Diet Book,” achieving best-seller status, topping Amazon, Audible, and Apple eBook charts. This success was followed by “Not a Life Coach” and “How To Be Confident,” all published by HarperCollins. Smith’s work focuses on dispensing fitness and life advice, often critiquing diet industry fads and promoting a pragmatic approach to health and well-being. He has also openly discussed his past struggles with body image and anabolic steroid use, which he ceased due to negative side effects.
Beyond his literary and digital contributions, James Smith is an avid Brazilian jiu-jitsu practitioner, earning a brown belt in 2023. He actively competes, securing a bronze medal in the under 100kg advanced division at the ADCC Sydney Open on April 21, 2024. As an entrepreneur, he is the Co-Founder of Neutonic and James Smith Business, and an investor in Affordable Online Coaching and Men of Manual, demonstrating his expansion into various business ventures.
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