Jazmine Rogers

Jazmine Rogers first gained significant public attention in the summer of 2020, increasing her Instagram following from approximately 5,000 to over 34,000 by November 2020. This breakthrough followed her earlier engagement in sustainable fashion, which began around 2015-2016 with the launch of a dedicated fashion blog while she was a student. An alumna of Point Loma Nazarene University, graduating in 2018, Rogers initially explored fashion merchandising before pivoting her focus to integrate sustainability and ethical practices within the industry. Building on her rapidly expanding platform, Rogers founded Sustainable Baddie, an influential platform operating as a comprehensive blog, guide, and community hub for sustainable living, supported by an editorial team.

In 2022, she strategically relocated from San Diego to Brooklyn, New York, a move that aligned with her energetic approach and provided new opportunities within the dynamic fashion landscape. Through her prominent online presence as @thatcurlytop on Instagram, which now commands an audience of over 100,000 followers, Rogers advocates for an accessible, playful, and imperfect approach to sustainable fashion. Her widely engaged content emphasizes personal style, the importance of re-wearing and mending clothes, and making intentional purchasing decisions, promoting actionable solutions within the sustainability space. She actively engages in brand partnerships to fund her activism and influence industry leaders, frequently integrating consultancy services into her contracts.

As a recognized climate leader, Rogers was highlighted on the Grist 50 list in 2023 for her impactful contributions. She continues to expand Sustainable Baddie, developing new merchandise and hosting community events, solidifying her position as a prominent voice shaping the future of ethical and eco-friendly fashion.