Jazmine Rogers, known as @thatcurlytop, has emerged as a prominent figure in the sustainable fashion landscape. Her professional journey began in college, where she initially pursued a degree in fashion merchandising. It was during this time that she became acutely aware of the environmental and ethical issues plaguing the fashion industry. This realization ignited her passion for advocating change, leading her to transition from traditional fashion to a focus on sustainability.
In 2020, Jazmine gained significant attention as the “Sustainable Baddie,” leveraging social media to promote eco-friendly practices and support for Black-owned businesses. Her vibrant and engaging content resonated with a growing audience, allowing her to cultivate a loyal following of over 100,000 on Instagram. Through her platforms, she emphasizes the importance of reusing and repurposing clothing, encouraging her followers to embrace a more sustainable lifestyle.
As the founder of Sustainable Baddie, Jazmine has created a community hub that combines fun and informative content about sustainable living. Her innovative hashtag, #ReWearThat, challenges the fast fashion narrative by promoting outfit repetition and mindful consumption. This initiative not only fosters a sense of community but also empowers individuals to take actionable steps toward sustainability.
Jazmine’s work extends beyond social media; she actively collaborates with brands that align with her values, showcasing sustainable fashion in a colorful and accessible manner. Her commitment to making sustainability enjoyable and inclusive continues to inspire many, positioning her as a leading voice in the movement toward a more responsible fashion industry.