Jenny Bourn aka Jenny Welbourn is an American blogger and vlogger best known for her Wear I Live YouTube channel, which promotes sustainable fashion. From Colorado, but currently based in Los Angeles via a stint at college in New York City, she first came to the public’s attention in 2015 thanks to her second-hand clothing haul vlogs, but as her brand has developed over the years, her remit has widened to cover all aspects of her (sustainable) lifestyle, from what’s in her kitchen to her morning routine. She has made a positive impact on thousands of young lives and has built an audience of more than 400,000 followers and subscribers across Instagram and YouTube alone. Her vlogs on the latter have been watched more than 33 million times.

Bourn began her YouTube channel in earnest in the spring of 2015. Within two years, her videos were gaining millions of views, as her passion for ethical and sustainable fashion and living caught on with viewers all over the world. As her fashion style has changed and developed, so her audience as grown. She has also expanded her presence onto TikTok and continues to regularly vlog about her life and her clothes.