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United States Jenny Welbourn, known as @wearilive, inspires over 230K followers on YouTube to embrace a low-waste, sustainable lifestyle through vlogging and thrifting.
Jenny Welbourn collaborated with Pandora to share her story on how she started her career, as highlighted by Coveteur.
Jenny Welbourn created a special video series in collaboration with nss magazine and Gucci, focused on the theme of 'When Time Stands Still' and featuring the Gucci Grip watch.
Jenny Welbourn, also known by her online moniker @wearilive, embarked on her YouTube journey in 2011, becoming active in 2015. Her early content focused on documenting thrift hauls and secondhand shopping trips, appealing to a growing audience interested in fashion and sustainability. Welbourn’s background includes a strong inclination towards creative fields, with a childhood interest in becoming a chef. Her time studying at the Fashion Institute of Technology (FIT) served as a pivotal point, where she developed a strong passion for sustainability in response to observations within the fashion industry regarding labor exploitation and environmental practices. This led her to redefine her channel’s focus, evolving into an outlet for discussing ethical consumption and environmental awareness.
Over the years, Welbourn’s YouTube channel has expanded beyond fashion to encompass a broader lifestyle focus. Her content now includes vlogs about food diaries, moving experiences, and wellness rituals, reflecting her personal growth and evolving interests. She emphasizes a “do your best” mentality regarding sustainable living, acknowledging individual challenges while promoting self-care and mental health as foundations for a conscious lifestyle. Welbourn has built a significant online community, celebrating unique finds through thrifting and encouraging an open-minded approach to shopping. Her career progression saw her transition from making minimal income for the first four years to quitting her retail job to manage the full-time demands of her successful YouTube channel. She continuously navigates the complexities of monetizing personal experiences online, balancing creative expression with the pressures of content creation and platform algorithms. Welbourn has expressed that despite the challenges, she is grateful for the flexibility and connection her career provides, noting special projects in the works that involve applying sustainable practices to create physical items, alongside dabbling in writing and acting.
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