Jermaine Dupri is a multi-platinum selling record producer, rapper, songwriter, and music executive known for shaping the careers of numerous artists and achieving significant chart success.
HYBE America entered a distribution partnership with So So Def Recordings, providing So So Def access to HYBE America's full distribution and marketing infrastructure.
Jermaine Dupri's So So Def Recordings signed a multi-year agreement with Create Music Group, a music and technology company, encompassing all of the label's works.
Jermaine Dupri Mauldin was born on September 23, 1972, in Asheville, North Carolina, and grew up in Atlanta, Georgia. His entrepreneurial journey in music began at a young age, influenced by his father, Michael Mauldin, a Columbia Records executive. Dupri started as a dancer at age nine, appearing with artists such as Diana Ross, Herbie Hancock, and for the hip-hop group Whodini, including a feature in their “Freaks Come Out at Night” music video. This early exposure fostered his deep understanding of the music industry from various perspectives.
Dupri’s breakthrough came in 1991 when he discovered and developed the teen hip-hop duo Kris Kross, producing their multi-platinum debut album “Totally Krossed Out” in 1992, which featured the hit singles “Jump” and “Warm It Up.” This success led him to establish his own record label, So So Def Recordings, in 1993, partnering with Columbia Records. Through So So Def, he launched the careers of artists like Xscape, Da Brat, Bow Wow, and Jagged Edge. His collaborations extended to major acts such as Mariah Carey, Usher, Monica, and Nelly, producing 11 chart-topping singles on the Billboard Hot 100. His ability to identify talent and produce commercially successful music solidified his reputation as a formidable force in the industry.
Beyond his work as a producer and executive, Dupri also pursued a successful career as a recording artist. His debut studio album, “Life in 1472” (1998), achieved platinum status and featured hit singles “The Party Continues” and the Grammy-nominated “Money Ain’t a Thang.” His second album, “Instructions” (2001), included the popular track “Welcome to Atlanta.” In 2013, he briefly managed Mariah Carey and co-created “The Rap Game” reality TV series in 2015. His significant contributions were recognized with an induction into the Songwriters Hall of Fame in 2018, marking him as a pivotal figure in hip-hop and R&B music.
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