Jesus Ortiz Paz leads Fuerza Regida as an innovator in regional Mexican music, showcasing a blend of traditional sounds with modern influences. After his single ‘Radicamos en South Central’ went viral in 2018, Jesus Ortiz Paz, as the lead vocalist of Fuerza Regida, secured a professional recording contract with Lumbre Music and Rancho Humilde, marking their rapid ascent in regional Mexican music. This followed the group’s 2015 formation and 2017 YouTube channel launch, showcasing original songs. In 2018, Fuerza Regida released their debut live album, ‘En Vivo Puros Corridos.’ Their 2019 EP, ‘Las Románticas Favoritas de Fuerza Regida,’ achieved its first U.S.
This trajectory led to a global publishing agreement with Sony Music Publishing Latin in 2023. Further cementing his influence in 2023, Ortiz Paz’s group contributed the official song ‘Tiki Taka Toco’ for the Apple Music-partnered Leagues Cup, and released their eighth studio album, ‘Pa Las Baby’s y Belikeada.’ A high-profile collaboration with Shakira on ‘El Jefe’ amplified their global reach. In 2024, the EP ‘Dolido Pero No Arrepentido’ debuted in the Top 10 on the Top Latin Albums chart and reached number three on Regional Mexican Albums, coinciding with the ‘Pero No Te Enamores Tour.’ Looking ahead to 2025, Ortiz Paz released the ninth studio album ‘111xpantia,’ made history performing at Paris Fashion Week as the first regional Mexican act, and his collaboration ‘Tu Boda’ with Óscar Maydon topped the US Regional Mexican Airplay chart.