Jesus Ortiz | Booking Agent | MN2S

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Jesus Ortiz

Jesus Ortiz Paz leads Fuerza Regida as an innovator in regional Mexican music, showcasing a blend of traditional sounds with modern influences.

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20.5M
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Past Works

Sony Music Publishing Latin

Signed a worldwide publishing agreement with Jesus "JOP" Ortiz Paz and his label, Street Mob Records.

BRAND PARTNERSHIPS

New Era

Released a capsule collection, making Fuerza Regida the first Mexican band to collaborate with the iconic hat brand.

BRAND PARTNERSHIPS

Dos Equis

Collaborated for sponsored events that enhance the concert experience for fans.

BRAND PARTNERSHIPS

Cinq Music Group

Partnership to help Jesus Ortiz Paz's label, Street Mob Records, grow and expand.

BRAND PARTNERSHIPS

Apple Music

Partnered for the official song, "Tiki Taka Toco," of the 2023 Leagues Cup.

BRAND PARTNERSHIPS

Spotify

Collaborated for the exclusive single "La Tierra del Corrido" with Los Tucanes de Tijuana and Edén Muñoz.

BRAND PARTNERSHIPS

Druski

Teamed up for limited-edition Coulda Been Records merchandise to benefit the Immigrant Defenders Law Center.

BRAND PARTNERSHIPS
2015

Formed Fuerza Regida

MILESTONE
2017

Launched YouTube channel with original songs

MILESTONE
2018

"Radicamos en South Central" went viral

MILESTONE
2018

Signed with Lumbre Music and Rancho Humilde

MILESTONE
2018

Released debut live album "En Vivo Puros Corridos"

MILESTONE
2019

EP "Las Románticas Favoritas de Fuerza Regida" charted on Billboard

MILESTONE
2019

Debut studio album "Del Barrio Hasta Aquí" reached top 10 on Top Latin Albums and number one on Regional Mexican Albums

MILESTONE
2020

Released "Adicto," reaching top 5 on Top Latin Albums and number one on Regional Mexican Albums

MILESTONE
2020

Released "Otro Pedo, Otro Mundo"

MILESTONE
2020

Released Christmas album "Navidad con la Regida"

MILESTONE
2021

Founded Street Mob Records

MILESTONE
2021

Released "Del Barrio Hasta Aquí, Vol. 2"

MILESTONE
2021

Single "Descansando" gained recognition and nominations

MILESTONE
2022

Moisés López joined as fifth member

MILESTONE
2022

Embarked on "Del Barrio Hasta Aquí Tour," becoming the highest-selling Mexican band in the U.S.

MILESTONE
2022

Released dual albums "Pa Que Hablen" and "Sigan Hablando"

MILESTONE
2022

Collaboration "Bebe Dame" with Grupo Frontera charted on Billboard Hot 100

MILESTONE
2023

Signed global publishing agreement with Sony Music Publishing Latin

MILESTONE
2023

Official song "Tiki Taka Toco" for the 2023 Leagues Cup in partnership with Apple Music

MILESTONE
2023

Collaboration "El Jefe" with Shakira

MILESTONE
2023

Released eighth studio album "Pa Las Baby's y Belikeada"

MILESTONE
2024

"Dolido Pero No Arrepentido" EP debuted in Top 10 on Top Latin Albums and number three on Regional Mexican Albums

MILESTONE
2024

Embarked on "Pero No Te Enamores Tour"

MILESTONE
2025

Released ninth studio album "111xpantia"

MILESTONE
2025

Performed at Paris Fashion Week, the first regional Mexican act to do so

MILESTONE
2025

"Tu Boda" with Óscar Maydon topped US Regional Mexican Airplay chart

MILESTONE

About

Jesus Ortiz Paz is the lead vocalist of Fuerza Regida, a Mexican-American regional Mexican music group formed in 2015 in San Bernardino, California. Initially a cover band, Fuerza Regida gained early recognition through their YouTube channel, where they uploaded original songs alongside covers. In 2018, their single “Radicamos en South Central” went viral, leading to a contract with Lumbre Music and Rancho Humilde. This marked the beginning of their professional recording career, which saw the release of their debut live album, “En Vivo Puros Corridos,” in 2018, and an EP of covers, “Las Románticas Favoritas de Fuerza Regida,” in 2019. The EP reached number 19 on the Billboard Regional Mexican Albums chart, signaling their first entry onto U.S. music charts. The group’s debut studio album, “Del Barrio Hasta Aquí,” released in 2019, became a top 10 hit on the Top Latin Albums chart and reached number one on the Regional Mexican Albums chart. Ortiz Paz expressed surprise at their rapid ascent, stating he “never imagined being on a Billboard chart.”

Fuerza Regida continued to expand their discography, releasing multiple albums including “Adicto” and “Otro Pedo, Otro Mundo” in 2020. “Adicto” reached the top 5 on the Top Latin Albums chart and number one on the Regional Mexican Albums chart, with Ortiz Paz contributing to its production. The group also released a Christmas album, “Navidad con la Regida,” in 2020. In 2021, they formed their own record label, Street Mob Records. The period also saw the release of “Del Barrio Hasta Aquí, Vol. 2,” and notable singles such as “Descansando,” a tribute which gained significant airplay and award nominations. In 2022, they added Moisés López as their fifth member and embarked on the “Del Barrio Hasta Aquí Tour,” which made them the highest-selling Mexican band in the U.S. that year. They released the dual albums “Pa Que Hablen” and “Sigan Hablando,” featuring collaborations with artists like Peso Pluma and Natanael Cano. Their collaboration with Grupo Frontera on “Bebe Dame” in 2022 became a major hit, charting on the Billboard Hot 100, Hot Latin Songs, and Regional Mexican Airplay charts.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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