Joe Holder

Joe Holder, a globally recognized health and wellness consultant, has revolutionized the fitness landscape with his holistic Ocho System—an approach that harmonizes physical and mental wellbeing through effective workouts, nutritious eating, and positive thinking. Holder’s influence extends beyond his philosophy, establishing him as a luminary in the industry.

A graduate in Sociology and Health and Medicine from the University of Pennsylvania in 2013, Holder’s early passion for nutrition initiatives manifested in his work around Philadelphia, promoting healthy meals for low-income families. His journey into the wellness realm gained momentum in 2015 when he joined Nike as a Master Trainer and Run Coach, marking the beginning of a dynamic partnership that transcended fitness.

Holder’s role as a fitness columnist for GQ and a brand ambassador for global giants like Smartwater and Dyson underscore his influence. His diverse experience includes a stint with Health Warrior, contributing to the launch of their chia seed-based products. Holder’s affiliation with Nike has involved him in delivering lectures and curating experiences for iconic events like Paris Fashion Week.

The inception of the Ocho System in 2011, while still a student, laid the foundation for Holder’s ascent. Described as “a human design system for modern wellness,” it has garnered him a substantial Instagram following and inspired a range of plant-based energy foods. Holder’s entrepreneurial spirit, coupled with his commitment to holistic wellness, positions him as one of the most successful and impactful figures in the fitness industry.