Joe Holder

Joe Holder established himself in the health and fitness industry, building on his background as a college football player at Penn. During his time at Penn, he was a three-time All Ivy League champion. An ankle injury during his college football career led to a period of depression. This personal challenge prompted him to develop a holistic approach to health, which ultimately became the foundation for The Ocho System. This system emphasizes physical, emotional, and social well-being, moving beyond traditional fitness paradigms.

Holder launched The Ocho System in September 2011, establishing a framework that integrates various aspects of health. The system is designed to provide a comprehensive approach to wellness, focusing on how individuals can improve their lives through structured practices. His expertise has been recognized by major brands and publications, leading to a role as a Nike Master Trainer and a GQ columnist. He has also worked as a health and wellness expert for Dyson.

His career progression includes consulting for various companies, applying The Ocho System as a business and consulting practice to implement systemic change in core wellness areas. Joe Holder co-founded System of Service in November 2018, expanding his influence in the health and wellness sector. He continues to work with a range of clients, including notable public figures like Naomi Campbell and Bella Hadid, guiding them through his personalized health and wellness protocols.