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United States Jorge Moreno has transitioned from a Latin Grammy-winning musician to an entrepreneur and hospitality executive, known for his ventures in restaurants and boutique hotels.
Jorge Moreno's Cuba Blends with Grand Havana Coffee. His establishments are described as tasting like a little bit of Cuba, linking his heritage to the coffee brand. Grand Havana Coffee is a publicly traded company (GHAV).
Madonna signed Jorge Moreno as her first Latin artist to Maverick Musica, the Latin imprint of Maverick Records, which was a significant step in his music career.
After making demos for five years, EMI Music Publishing signed Jorge Moreno as a songwriter, which helped bring his music to a wider audience and eventually to Madonna's attention.
Jorge frequently visited the Doral offices of MP, his father Tony Moreno's record label, engaging with the family business and his brother Mark. Tony Moreno was an influential executive producer and pioneer of Salsa music, impacting Jorge's upbringing in the music industry.
Jorge Moreno is associated with Boho_Miami, which is a restaurant/bar and hotel business.
Born on April 23, 1975, in Miami, Florida, Jorge Moreno grew up in a family deeply rooted in the music industry; his father, Antonio “Tony” Moreno, was a notable executive producer and founder of MP Records. Initially drawn to punk and alternative rock, Jorge later embraced classic Cuban artists, leading him to begin recording demos in 1996. His unique approach to submitting demos, reportedly in pizza boxes, caught the attention of EMI Music Publishing, which signed him as a songwriter. This marked a significant turning point, as his music then captured the interest of Madonna, who signed him as the first Latin artist to Maverick Musica, the Latin imprint of Maverick Records in 2002. His debut album, “Moreno,” released in 2002, received critical acclaim, with the Los Angeles Times praising his ability to seamlessly blend bicultural sensibilities.
Moreno’s musical career achieved significant milestones, including winning a Latin Grammy Award for Best New Artist in 2002 and a Grammy nomination for Best Latin Pop Album in 2003. He gained further recognition for his self-directed and self-produced “Mi Sufrimiento” music video, earning a nomination for Univision’s 2003 Lo Nuestro Award for Video of the Year. He was among the first artists to perform in Spanish on Good Morning America and showcased an alternative version of “Babalu” for both CBS’s “I Love Lucy’s 50th Anniversary Special” and the 2008 Victoria’s Secret Fashion Show. In 2004, he collaborated with Carlos Santana on “Satellite” for the “Dirty Dancing: Havana Nights” soundtrack, and in 2005, he independently released his second album, “El Segundo.” His song “Thank You” won the International Songwriters Contest’s Best Video Category in 2011, with the track also being a semi-finalist for Best Song in the “adult album alternative” category.
Transitioning beyond music, Moreno has established himself as an entrepreneur and executive. He heads the production company Beach Pictures and was the creator and executive producer of the reality series “The Catalina.” He co-founded the social media video app Videoo and is a co-founder of Grand Havana Coffee Company, a publicly traded entity. His entrepreneurial ventures also extend to the hospitality sector, where he owns several Miami restaurants and bars, including Mr. Wright’s Gold Digger Saloon, Boho House, and “Moreno’s Cuba,” which has been recognized by Miami New Times Magazine and the Miami Herald as a “hidden gem” of South Beach. These establishments have also been featured on the Food Network and Cooking Channel. His latest endeavors include entering the boutique hotel market with locations in Miami and the mountains of North Carolina, showcasing a diverse and evolving career.
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