Laird Hamilton is an American big-wave surfer, a co-inventor of tow-in surfing, and an advocate for innovative water sports techniques and healthy living.
Creator of assorted superfood products, serving U.S. Ski & Snowboard athletes with functional, superfood products that support overall wellbeing.
Laird Hamilton serves as a Brand Ambassador for the British luxury watch manufacturer.
A high-performance activewear and lifestyle brand, with Hunter Jones joining as an Athletic Ambassador.
Partnership to develop stand-up paddle boards and launch a new brand, Laird StandUp.
Laird Hamilton and Gabby Reece promote ElliptiGO bikes for their health and athletic benefits, aligning with their fit lifestyles.
Long-term sponsorship with the French beachwear company, Oxbow surfwear.
Featured in television commercials, including the "Hi, you probably wouldn't recognize my name..." and "My life, my card" series.
Joined the board of directors for the watersports music company, having used their products for long-distance paddling.
Laird John Hamilton, born Laird John Zerfas on March 2, 1964, in San Francisco, California, is a highly influential figure in big-wave surfing. His early life was shaped by a move to Hawaii with his mother, Joann, where she later married surfer William Stuart ‘Bill’ Hamilton, who became Laird’s adoptive father. Growing up on Oahu’s North Shore and later Kauai, Hamilton developed an early and profound connection with the ocean, cultivating physical and mental toughness that would define his career. Although he ventured into a modeling career at 16, appearing in Italian Men’s Vogue and a 1983 photoshoot with Brooke Shields, his true passion remained surfing, albeit eschewing the professional contest circuit for a more exploratory approach.
Throughout the 1980s and 1990s, Hamilton carved a unique path in surfing. He gained early recognition playing antagonist Lance Burkhart in the 1987 film “North Shore.” By the early 1990s, he co-founded the “Strapped Crew” on Maui, pioneering radical approaches to surfing Jaws break, including launching 30-foot jumps on sailboards and early kiteboarding experiments. A pivotal innovation came in late 1992 when Hamilton, alongside Darrick Doerner and Buzzy Kerbox, developed tow-in surfing, utilizing inflatable boats to catch waves previously deemed unrideable. This technique, later adapted with personal watercraft, revolutionized big-wave surfing, allowing riders to tackle waves up to 70 feet high at speeds exceeding 50 mph. He also famously served as Kevin Costner’s stunt double in 1995’s “Waterworld,” experiencing a harrowing incident where he was lost at sea after his Jet Ski ran out of fuel.
Hamilton’s legacy was cemented on August 17, 2000, with his legendary ride at Tahiti’s Teahupo’o break. Darrick Doerner towed him into an enormous wave, which Hamilton navigated with his signature style, emerging triumphantly. A photo of this ride graced the cover of Surfer magazine, solidifying its status as “the heaviest ever ridden.” This feat underscored his philosophy of faith and pushing boundaries beyond perceived limits. Beyond surfing, Hamilton has embraced and promoted other water sports, including foilboarding and stand-up paddle surfing, which he champions as a return to traditional Hawaiian methods. His influence extends to entrepreneurship as a co-founder of Laird Superfood in 2015, which went public on the NYSE in 2020. In 2018, he demonstrated his commitment to his community by voluntarily rescuing residents of Kaua’i during record-breaking floods using his personal boat.
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