Levi Roots

Levi Roots has successfully transitioned from a musician and chef to a prominent businessman and television personality, known for his unique approach to Caribbean food and entrepreneurship. After building a formidable career in music, Levi Roots was nominated for a Best Reggae Act MOBO award in 1998. His musical journey saw him perform alongside legendary artists such as James Brown and Maxi Priest, and notably included a performance for Nelson Mandela in Brixton in 1996, where he sang ‘Happy Birthday Mr. President.’ Transitioning his passion for food into business, Roots introduced his Reggae Reggae Sauce, a distinctive jerk barbecue sauce, selling 4,000 bottles at the Notting Hill Carnival in 2006, laying the groundwork for his entrepreneurial success.

His ongoing work showcases a blend of entrepreneurial acumen, media engagement, and community leadership.