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United States Lil' Flip has transitioned from a successful rapper and entrepreneur to a multi-faceted artist and businessman, venturing into fashion, literature, and various investments.
Lil' Flip collaborated with the fast-growing clothing brand HDLV-USA (High Demand – Live Vibration), entering into a partnership that involved fashion and e-commerce.
Lil' Flip is a partner in Exotic Pop, a Houston-based company that collaborates with hip-hop and A-list celebrities for brand partnerships and product endorsements.
Wesley Eric Weston Jr., known as Lil’ Flip, was born on March 3, 1981, in Cloverland, Houston, Texas. He began his musical journey as a freestyle and battle rapper. His talent led him to sign with Suckafree Records in 1999, an independent Houston-based label. In 2000, he released his debut album, “The Leprechaun,” which caught the attention of DJ Screw, the founder of the Screwed Up Click. Lil’ Flip was invited to join the group and earned the title “The Freestyle King.” This early recognition established his foundation in the music industry.
In 2002, Lil’ Flip secured a joint venture with Columbia Records. This partnership led to the release of his second album, “Undaground Legend,” which was certified Platinum by December of the same year. The album featured the single “The Way We Ball.” His mainstream recognition further solidified with his 2004 singles “Game Over” and “Sunshine,” which reached numbers 15 and two on the Billboard Hot 100, respectively. That same year, he released “U Gotta Feel Me,” his third studio album and first double-disc project, which was also certified Platinum by the RIAA. This period marked his significant commercial success and established him as a prominent figure in hip-hop, leading to collaborations with artists such as Beyoncé, Chingy, Nelly, Jim Jones, and The Game.
Lil’ Flip continued to evolve his career with independent ventures. In 2007, he departed from Columbia Records and established his own label, Clover G Records, under Asylum and Warner Bros. Records. The label’s first release was his album “I Need Mine,” which debuted at number 15 on the Billboard 200. He further expanded his business portfolio by launching a footwear line, “Clover Footwear,” and a fashion clothing line, “Clover G Clothing,” both under Clover G Records in 2004. In 2014, he authored his debut book, “Don’t Let the Music Industry Fool You!”, accompanied by a soundtrack album, demonstrating his diversified interests beyond music. By 2021, Lil’ Flip, then 40, was also known as an investor and owner in various local and national businesses.
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