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Lou Holtz

Lou Holtz is a distinguished former American football coach and analyst, recognized for leading numerous college programs to significant achievements and national recognition.

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Past Works

Allstate Insurance Company

Holtz teamed with Allstate Insurance Company and the American Football Coaches Association (AFCA) to serve as the official spokesperson for the Allstate AFCA Good Works Team, celebrating college football players' commitment to community service.

BRAND PARTNERSHIPS

Zotec Partners

Louis Holtz was announced to receive the 2023 Horatio Alger Award, an honor supported by organizations like Zotec Partners.

BRAND PARTNERSHIPS

Discover Card

Holtz appeared as himself in a Discover Card commercial in November 2011.

BRAND PARTNERSHIPS

Play Like A Champion Today, LLC

Notre Dame entered a five-year deal with Lou Holtz and his company, Play Like A Champion Today, LLC, which includes exclusive licensing for all PLACT merchandise sales.

BRAND PARTNERSHIPS
1988

National Champion

MILESTONE
1977

Paul "Bear" Bryant Award

MILESTONE
1988

Paul "Bear" Bryant Award

MILESTONE
1977

Eddie Robinson Coach of the Year

MILESTONE
1988

Eddie Robinson Coach of the Year

MILESTONE
1977

Sporting News College Football COY

MILESTONE
1988

Sporting News College Football COY

MILESTONE
1977

Walter Camp Coach of the Year Award

MILESTONE
1977

Woody Hayes Trophy

MILESTONE
1988

Woody Hayes Trophy

MILESTONE
1972

ACC Coach of the Year

MILESTONE
1979

SWC Coach of the Year

MILESTONE
2000

SEC Coach of the Year

MILESTONE
2020

Presidential Medal of Freedom

MILESTONE
2008

College Football Hall of Fame

MILESTONE

About

Born Louis Leo Holtz on January 6, 1937, in Follansbee, West Virginia, he grew up in East Liverpool, Ohio. He played college football at Kent State, graduating in 1959 with a history degree. His coaching career began as a graduate assistant at Iowa in 1960. Holtz went on to serve as an assistant coach at various institutions, including William & Mary (1961-1963), Connecticut (1964-1965), South Carolina (1966-1967), and Ohio State (1968), where the Buckeyes won a national championship. These early experiences laid the groundwork for a head coaching career that would span decades and leave a notable mark on college football.

Holtz’s head coaching tenure includes stints at William & Mary (1969-1971), North Carolina State (1972-1975), the New York Jets (1976), the University of Arkansas (1977-1983), the University of Minnesota (1984-1985), the University of Notre Dame (1986-1996), and the University of South Carolina (1999-2004). He achieved a career college head coaching record of 249-132-7. His 1988 Notre Dame team completed an undefeated 12-0 season, culminating in a Fiesta Bowl victory and a consensus national championship. Holtz holds the unique distinction of being the only college football coach to lead six different programs to bowl games and to guide four different programs to final top 20 rankings. He retired from coaching after the 2004 season.

After his coaching career, Holtz transitioned to a role as a college football analyst, joining ESPN in 2005 and serving until 2015, following an earlier stint with CBS Sports in the 1990s. His analytical work and commentary continued to keep him connected to the sport. In recognition of his coaching achievements, Lou Holtz was elected to the College Football Hall of Fame on May 1, 2008. His career was marked by significant team turnarounds and consistent performance, often elevating programs to new levels of success.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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