Luis Capecchi

In just three years, young American influencer Luis Cappechi has become a major presence on TikTok, regularly going viral and gaining an audience of over 1.7 million followers as well as an amazing 55 million likes for his content. He has also gained over a quarter of a million followers on Instagram and has been signed up by the prestigious global modelling agency, Next Models (who also represent the likes of Lil Nas X and A$AP Rocky). He was featured on the front cover of Maximo magazine in September 2020 — less than a year after launching his TikTok account.

It’s his TikTok account, BoyNamedLuis, that propelled Cappechi to viral fame in 2020. His content, filmed in beautiful Miami surroundings, quickly found a willing audience, and so the likes and followers came flooding in. Within a year, he was posing for major modelling photo assignments. He’s now at the stage of fame where he can post a selfie on Instagram with little or no caption and receive tens of thousands of likes within hours, if not minutes.

Cappechi was born in Miami in September 1997 and is still based there, although his modelling work is beginning to take him far and wide. It’s a journey he continues to share with his still-growing audience.