Dr. Martha Rogers, a luminary in customer strategy and relationship management, has significantly shaped the landscape of modern business. As a founding partner of Peppers & Rogers Group, a distinguished management consulting firm, she has been at the forefront of the Customer Relationship Management (CRM) revolution.
Currently serving as an adjunct professor at the Fuqua School of Business at Duke University and co-director of the Duke Center for Customer Relationship Management, Dr. Rogers is a leading authority on building meaningful connections between businesses and their customers. Her expertise is not confined to practice but extends to academia, where she has been published in reputable journals, including the Harvard Business Review, Journal of Advertising Research, and the Journal of Public Policy and Marketing.
Collaborating closely with Don Peppers, Dr. Rogers has co-authored nine customer strategy books, including the groundbreaking “The One to One Future: Building Relationships One Customer at a Time” (1993). Widely acclaimed, this work is credited with launching the CRM revolution, earning praise from Inc. Magazine’s George Gendron as “one of the two or three most important business books ever written.”
In 2010, Dr. Rogers added a personal chapter to her story, marrying television personality and talk show host Dick Cavett in New Orleans, Louisiana. Her enduring impact on the field of customer strategy, coupled with her academic contributions, solidifies Dr. Martha Rogers as a thought leader and trailblazer in the realm of business and relationship management.