Martin Handford

Martin Handford is a celebrated British children’s author and illustrator, best known for his globally recognized creation, Where’s Wally? (known as Where’s Waldo? in North America). Born and raised in London, Handford first made a mark in the art world with his work on the album cover for The Vapors’ 1981 release, *Magnets*. The cover art, featuring an assassination scene that forms the shape of an eye, showcased his distinctive ability to blend detail with intrigue.

In 1986, Handford was tasked by his art director at Walker Books to develop a character to serve as a focal point in his intricate illustrations of crowds. After careful consideration, he introduced Wally, a globe-trotting adventurer dressed in red and white stripes. Alongside Wally are his friends, including Wenda and the antagonist Odlaw, who contrasts Wally’s colors with his yellow and black attire. This character and his companions became central to the hugely successful Where’s Wally? series, captivating readers worldwide.

Handford’s meticulous approach to his work has earned him significant acclaim. Each of his detailed illustrations, often taking up to eight weeks to complete, is packed with 300 to 500 figures, with Wally strategically placed among them. The series has expanded far beyond books into a range of products, including video games, posters, and even animated TV series. Though a planned film adaptation in 2005 was scrapped, Handford’s creations have continued to engage and entertain audiences.

In 2007, Handford sold the rights to Where’s Wally? to Entertainment Rights Group for £2.5 million, marking a significant moment in his career. His unique style, reminiscent of the “Wimmelbilderbuch” technique popularized by artists like Hieronymus Bosch and Pieter Brueghel the Elder, remains a testament to his skill and vision.