Young Nadja Vukotic is a social media star from Melbourne, Australia who has gained immense popularity through the TikTok app. Describing herself simply as “the girl with the cool mullet”, she can boast over 333,000 followers on the platform and has generated nearly 28 million likes for her content. Perhaps one of the major young influencers in Australia right now, Vukotic is one of a generation of teenagers who have grown up in public. Born in 2002, she started her YouTube channel when she was just 12 years old and has also got a hugely popular Instagram account. Her content over the years has developed as she has, and she is currently best known for her comedy lip-syncing, rapping skills, and her brutally honest reflections on family, teenage relationships, sex, and recreational drug use.
Vukotic’s backstory is one tainted by tragedy — in 2015, her beloved older sister Masa was murdered in a random attack that shocked the whole nation. Then just 13 years old, Vukotic’s heartfelt eulogy made headlines, albeit the kind that she would give anything not to have made. Although one can never fully recover from such a terrible loss, Vukotic hasn’t let the event cow her into hiding from public view. As well as her talent for wearing her heart on her sleeve in captivating ways (from heartfelt straight-to-camera thoughts to cleverly composed raps), she has also collaborated with some big names on advertising campaigns.
Vukotic’s audience have shared her journey from fresh-faced schoolgirl to androgynous young adult, and they’ll be there to see where she goes next.
