Nick Saban | Booking Agent | Talent Roster | MN2S

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Nick Saban

Nick Saban is a former collegiate and NFL football coach, celebrated for his record-breaking seven national championships and significant impact on college football.

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Past Works

Aflac

The Aflac Duck teamed up with Nick Saban and Deion 'Coach Prime' Sanders for its annual college football ad campaign. Saban and Coach Prime have collaborated for five years, helping fans understand insurance.

BRAND PARTNERSHIPS

Coca-Cola

Coca-Cola has partnered with Nick Saban since he joined Alabama in 2007, featuring him in various local marketing initiatives.

BRAND PARTNERSHIPS

Mercedes-Benz of Birmingham and McSweeney Designs

Coach Saban collaborated with Mercedes-Benz of Birmingham and McSweeney Designs to create a 'Nick Saban Signature Series' vehicle, designed to the highest standards of luxury and comfort.

BRAND PARTNERSHIPS

Vrbo

Vrbo launched an ad campaign featuring Nick Saban, where he humorously portrays a less-than-ideal vacation rental host. This campaign also involved Deion Sanders and Aflac.

BRAND PARTNERSHIPS

Dream Motor Group

Nick Saban co-owns Dream Motor Group, a collection of luxury car dealerships across the Southern United States, in partnership with former Mercedes-Benz USA CEO Steve Cannon and CEO Joe Agresti. This venture has significantly contributed to his wealth.

BRAND PARTNERSHIPS

Born: October 31, 1951

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Kent State (player): 1970–1972

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Kent State (Graduate Assistant): 1973–1974

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Kent State (LB Coach): 1975–1976

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Syracuse (OLB Coach): 1977

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West Virginia (DB Coach): 1978–1979

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Ohio State (DB Coach): 1980–1981

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Navy (DB Coach): 1982

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Michigan State (DC/DB Coach): 1983–1987

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Houston Oilers (DB Coach): 1988–1989

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Toledo Rockets (Head Coach): 1990

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Cleveland Browns (DC): 1991–1994

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Michigan State Spartans (Head Coach): 1995–1999

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LSU Tigers (Head Coach): 2000–2004

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Miami Dolphins (Head Coach): 2005–2006

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Alabama Crimson Tide (Head Coach): 2007–2023

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ESPN College GameDay Analyst: 2024–present

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MAC Champion: 1990

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National Champion: 2003 (LSU), 2009, 2011, 2012, 2015, 2017, 2020 (Alabama)

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SEC Champion: 2001, 2003 (LSU), 2009, 2012, 2014, 2015, 2016, 2018, 2020, 2021, 2023 (Alabama)

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ESPY Icon Award: 2024

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George Munger Award: 2016

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Bobby Dodd Coach of the Year: 2014

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Bobby Bowden Coach of the Year: 2009, 2011, 2012

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Walter Camp Coach of the Year: 2008, 2018

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Home Depot Coach of the Year: 2008

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Sporting News Coach of the Year: 2008

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Liberty Mutual Coach of the Year: 2008

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Paul "Bear" Bryant Award: 2003, 2020

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AP College Football Coach of the Year: 2003, 2008

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Eddie Robinson Coach of the Year: 2003, 2008

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SEC Coach of the Year: 2003, 2008, 2009, 2016, 2020

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Alabama Sports Hall of Fame: 2013

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Louisiana Sports Hall of Fame: 2025

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College Football Hall of Fame: 2025

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About

Nicholas Lou Saban Jr. was born on October 31, 1951, in Fairmont, West Virginia. His early life was rooted in football, as his father owned a service station and founded a youth football team. Saban played defensive back for Kent State University from 1970–1972, earning a bachelor’s degree in business in 1973 and a master’s degree in sports administration in 1975. His coaching career began unexpectedly as a graduate assistant at Kent State, setting the foundation for a trajectory that would establish him as one of the most successful coaches in football history.

Saban’s collegiate head coaching career began at the University of Toledo in 1990, where he achieved a 9-2 record and a share of the Mid-American Conference title. After a stint as defensive coordinator for the Cleveland Browns under Bill Belichick from 1991 to 1994, he took over as head coach for Michigan State University from 1995 to 1999, revitalizing the program with a 34-24-1 record and securing four bowl appearances. His success continued at LSU from 2000 to 2004, leading the Tigers to their first national championship since 1958 in 2003, along with two SEC titles.

From 2007 to 2023, Saban cemented his legacy at the University of Alabama, building one of college football’s most dominant dynasties. He steered the Crimson Tide to six national championships and nine SEC titles, achieving an impressive 201-29 record. Saban is recognized as the first coach to win national championships at two different FBS schools since the AP Poll’s inception in 1936. His career reflects consistent achievement and an unwavering commitment to developing talent, producing 66 First Team All-Americans and four Heisman Trophy winners. After retiring from coaching in 2024, Saban transitioned to an analyst role for ESPN’s ‘College GameDay’ and continues to advise Alabama’s athletic program, while his philanthropic efforts through the Nick’s Kids Foundation have contributed over $13 million to various charities.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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