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Netherlands Nikkie de Jager-Drossaers, known online as NikkieTutorials, is a Dutch make-up artist, model, and beauty YouTuber.
BEAUTY BAY teamed up with Nikkie De Jager (NikkieTutorials) on a new limited edition palette. The palette is a 20-pan combination of pigmented eyeshadows and was released in August 2020.
NikkieTutorials previously collaborated with Ofra Cosmetics, launching several products, including liquid lipsticks and a highlighter palette in 2017.
NikkieTutorials serves as the Global Artistry Advisor for Marc Jacobs Beauty. In this role, she is integrated into the brand's product development process and shares her talent to expand content and artistry globally. A notable project included a collaboration with Snoop Dogg.
Nikkie de Jager launched her own cosmetic brand, Nimya, on September 23, 2021, after three years of development. The brand debuted with products such as a Moisturizer/Primer Hybrid, Setting Spray, Cooling Ice Stick, and Glow Serum.
In 2016, NikkieTutorials teamed up with Too Faced on an eyeshadow palette product, though this partnership faced consumer backlash regarding product quality.
In December 2019, NikkieTutorials collaborated with Lady Gaga to promote her makeup brand, Haus Laboratories.
Nikkie de Jager-Drossaers, born on March 2, 1994, in Wageningen, Netherlands, began her YouTube career at the age of 14 in 2008. Inspired by Lauren Conrad’s makeup on MTV’s ‘The Hills,’ she started uploading beauty tutorials. After two years of creating content, she enrolled in makeup coursework at B Academy in Amsterdam. In 2011, she signed with Colourfool Agency, commencing her work as a professional makeup artist. Her career significantly advanced in the autumn of 2013 when she became the head makeup artist for the RTL 5 show ‘I Can Make You a Supermodel’ alongside Paul Fisher. She parted ways with Colourfool Agency in early 2014 to pursue opportunities as a freelance hair and makeup artist, establishing her independent career.
De Jager gained global recognition in 2015 with her viral YouTube video, ‘The Power of Makeup,’ which inspired a widespread trend of individuals showcasing their faces with and without makeup. Her influence was acknowledged by Forbes magazine in 2017, listing her as one of the top ten beauty influencers. In the same year, she received the ‘YouTube Guru’ award at the Shorty Awards and the ‘Choice Fashion/Beauty Web Star’ at the Teen Choice Awards. Her career progression continued in January 2019 when she was appointed as the Global Beauty Adviser for Marc Jacobs Beauty, contributing to product development and expanding brand content. In June 2020, she was named a goodwill ambassador at the United Nations, further extending her public role beyond the beauty industry.
In September 2021, Nikkie de Jager launched Nimya, her own cosmetic brand, featuring a range of skincare products including a moisturizer, setting spray, and a cooling ice stick. She has also appeared on various television shows, including the Dutch game show ‘The Big Escape’ in 2017 and ‘Wie is de Mol?’ in 2019 and 2020, where she emerged as the winner of the 20th anniversary season. In 2019 and 2024, she served as a guest judge on BBC Three’s ‘Glow Up.’ In 2020 and 2021, she was involved with the Eurovision Song Contest, first as an online host and then as a co-host, becoming the first transgender person to host the event. In 2020, she was a guest judge on ‘Drag Race Holland.’ She withdrew from her role as Jury Spokesperson for the Netherlands at Eurovision 2024 following the disqualification of the Dutch contestant.
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