Paul Cherry

Paul Cherry is an author, principal assessor, trainer and motivational coach with more than nineteen years of experience in all things sales, management, performance improvement and executive leadership strategies. Clients who use his expert knowledge boast an average of 20:1 return on investments within four months of putting his ideas in place, and in his role as an educator, over twenty thousand people have benefitted from his assessment and coaching programs to produce great results, and achieve fantastic success in both their personal and their professional lives. His incredible wealth of knowledge and understanding in his field of aligning behaviours and organizational strategies has produced amazing outcomes, and over the course of his career, he has worked with and assisted over twelve hundred companies and businesses, ranging from industry leaders and Fortune 500 companies to small and medium sized businesses in a wide array of fields.

In an aim to further his reach and help even more people, Cherry has written a line of books about his theories and practices, which has been received with great acclaim- not only did his book Questions That Sell become listed on BookAuthority’s Best Sales Books of All Time, but it was also a top rated best seller, and in its second edition has been published in five different languages. Cherry remains a recognized leader in customer engagement strategies, and has been featured in more than two hundred and fifty publications, including Investor’s Business Daily, Salesforce, Selling Power, Sales & Marketing Management, The Kiplinger Letter, and Inc. He is also the president and founder of Performance Based Results, a company providing intense customizable sales workshops or leadership programs to businesses across the globe.