Plant Based Pixie

Pixie Turner, known as Plant Based Pixie and later Pixie Nutrition, is a registered nutritionist and psychotherapist who transitioned from promoting “clean eating” to advocating for evidence-based nutrition and mental well-being. After launching her highly successful Plant Based Pixie blog and Instagram accounts around 2013-2014, Pixie Turner quickly garnered an impressive online following, reaching over 120,000 followers on Instagram. Through her early work, she established herself as a prominent food blogger and influencer, championing plant-based diets and the ‘clean eating’ movement by sharing recipes and lifestyle advice with a dedicated audience. Turner’s career underwent a significant public transformation in 2016 when she addressed the pitfalls of the wellness industry through her blog post titled ‘I was wrong, and that’s ok.’ This marked a pivotal shift in her professional focus towards debunking nutrition myths and promoting a balanced, evidence-based approach to food.

Today, operating professionally as Pixie Nutrition, Turner holds a leadership position as a Director at The Food Therapy Centre. She remains a prominent and authoritative voice against diet culture, advocating for intuitive eating and mental well-being. Her current work focuses on educating audiences to make informed dietary choices based on scientific evidence, distinguishing her insights from unsubstantiated wellness claims, and guiding followers on curating social media feeds to foster a healthy self-image and mitigate triggers for disordered eating.