Plant Based Pixie

Pixie Turner, originally known by her online persona Plant Based Pixie, gained prominence as a food blogger and Instagram influencer focused on plant-based diets. With a background as a published scientist and a qualified nutritionist holding an MSc, she built a significant online following, which at its peak included over 120,000 followers on Instagram. Her early content championed the ‘clean eating’ movement, sharing recipes and lifestyle advice.

Turner’s career underwent a significant transformation after experiencing orthorexia, an unhealthy obsession with eating ‘pure’ or ‘clean’ food. This personal struggle led her to critically re-evaluate the wellness industry and the misinformation prevalent within it. In 2016, she publicly addressed her change in perspective with a blog post titled “I was wrong, and that’s ok.” This marked a turning point where she shifted her focus to debunking nutrition myths and promoting a balanced, guilt-free approach to food based on scientific evidence. Following this, she authored “The Wellness Rebel” and advanced her qualifications to include psychotherapy, further solidifying her expertise in both nutrition and mental health related to eating.

Now operating as Pixie Nutrition, she is a director at The Food Therapy Centre and continues to be a prominent voice against diet culture, advocating for intuitive eating and mental well-being. She educates her audience on making informed dietary choices without falling victim to restrictive or dogmatic beliefs. Her work emphasizes the importance of professional medical and scientific knowledge in nutrition, distinguishing herself from unqualified wellness bloggers. She also advises followers to curate their social media feeds to promote a healthy self-image and avoid triggers for disordered eating.