Imane Anys, known as Pokimane, has developed a significant career as an online streamer, YouTuber, and entrepreneur, recognized for her engaging content and successful ventures in the gaming industry and beyond.
Pokimane has worked with Razer, a global gaming hardware manufacturing company.
Pokimane has partnered with Samsung, including a special guest appearance at their Galaxy Unpacked event to demonstrate new gaming features.
Pokimane has collaborated with CashApp, a mobile payment service.
Pokimane is a part-owner of RTS, a talent management company that supports creators, brands, and publishers in the gaming industry.
Pokimane launched her own company, Myna Snacks, a healthy snack food line started in collaboration with former Kellogg's executive Darcey Macken, initially offering cookies.
Pokimane has engaged in partnerships with PostMates, a food delivery service.
Pokimane has included HyperX, a gaming peripherals brand, among her list of brand partners.
Pokimane streamed Moncler's Art of Genius show live from London, adding to her list of brand partners.
Pokimane has attended Milan Fashion Week with Gucci, indicating a partnership.
Imane Anys, born on May 14, 1996, in Morocco, is a Moroccan-Canadian online streamer and content creator, professionally known as Pokimane. Her family immigrated to Quebec, Canada, when she was four years old, and she grew up in St. Catharines, Ontario. Anys studied chemical engineering at McMaster University before leaving to pursue her streaming career full-time. She launched her Twitch account in June 2013, beginning with a modest setup. Her online presence grew significantly, leading to her being recognized as a prominent figure in the gaming and streaming sectors.
Anys gained substantial recognition on Twitch by 2017, accumulating 450,000 followers and earning the Shorty Award for Best Twitch Streamer. Her content primarily features gameplay and commentary for popular titles such as *League of Legends*, *Fortnite*, *Valorant*, *Minecraft*, and *Among Us*. Beyond gaming, she also produces vlogs, podcasts, and lifestyle content across her various YouTube channels, including Pokimane, Pokimane Too, Pokimane VODS, and ‘imane’. Anys co-founded OfflineTV, a collaborative social entertainment group, further expanding her influence within the creator community. Her approach to content has evolved to include more personal topics and vlogs, indicating a diversified career path.
Demonstrating entrepreneurial spirit, Anys co-launched RTS, a talent management and brand consulting firm, in October 2021, where she serves as Chief Creative Officer. In November 2023, she introduced Myna Snacks, a brand offering healthy snack alternatives. She also hosts a podcast titled *Don’t Tell Anyone*, which started in December 2023. Her career milestones include being named a featured honoree in the 2021 *Forbes* 30 Under 30 list for Games and making cameo appearances in film (*Free Guy*, 2021) and music videos (Bella Poarch’s “Inferno,” 2021; d4vd’s “What Are You Waiting For,” 2025). She maintains a significant social media presence with millions of followers across platforms.
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