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United States Robby Starbuck has built a career as an acclaimed music video director and producer, transitioning into an influential activist in political and corporate spheres.
Robby Starbuck led pressure campaigns against "woke policies" at huge companies like Lowe's. Lowe's rolled back several of their DEI initiatives and ended their relationship with Human Rights Campaign in August 2024.
Robby Starbuck waged war on “woke” policies at places like Ford. In August 2024, Ford rolled back several of their DEI initiatives and ended their relationship with Human Rights Campaign.
Starbuck channeled energy on the right to target specific brands popular with politically conservative customers including Harley-Davidson. In August 2024, Harley-Davidson rolled back several of their DEI initiatives and ended their relationship with Human Rights Campaign.
Starbuck started campaigning on social media against companies unpopular with conservatives because of their DEI initiatives. Tractor Supply was the first company to roll back their initiatives in June 2024.
Robby Starbuck has led pressure campaigns against "woke policies" at huge companies like Walmart. In November 2024, Walmart rolled back their DEI initiatives after being targeted by Starbuck.
John Deere announced that it would no longer sponsor "social or cultural awareness" events and would audit all its training materials in July 2024 after being targeted by Starbuck's campaigns.
As part of a settlement in April 2025 where Starbuck sued Meta for defamation, Meta hired Starbuck as an advisor to address "ideological and political bias" within the company's AI chatbot in August 2025.
Brown-Forman, the parent company of Jack Daniel's, altered their DEI policies in August 2024 after being targeted by Starbuck.
Molson Coors announced DEI changes in September 2024 in response to conservative activist Robby Starbuck's campaigning.
Caterpillar Inc. followed other companies in scaling back DEI initiatives in September 2024 after being targeted by Robby Starbuck.
Toyota curbed its DEI policy in October 2024 after an activist attack over LGBTQ support led by Robby Starbuck.
Boeing Co. dismantled its DEI team in November 2024 after being targeted by Robby Starbuck.
Nissan scaled back its DEI policies in December 2024 following a pressure campaign by Robby Starbuck.
McDonald's ended some DEI programs in January 2025 after being targeted by Robby Starbuck’s campaigns.
Target Corporation rolled back some of their DEI policies in January 2025 after being targeted by Robby Starbuck.
Robby Starbuck, a Cuban-American director and producer, was born in 1988 or 1989. Raised by his mother and grandparents who emigrated from Cuba in the 1960s, he grew up in a Catholic household. His early career in California saw him become a highly sought-after music video director, known for his artistic vision and independent approach. He founded his production company, RSM, in 2007, which quickly expanded to represent numerous directors and produced thousands of commercials and music videos, accumulating various awards. Starbuck’s work has amassed over 5 billion views globally, earning him accolades such as the Kerrang! Video of the Year award, Best Video With A Message at the MTV VMAs, and the YouTube Play award. He also received nominations for Best Indie Video and Best Rock Video at the Much Music Video Awards (MMVAs).
Throughout his directing career, Starbuck collaborated with a diverse array of prominent artists and public figures. His portfolio includes directing music videos for Snoop Dogg, Sarah Bareilles, Akon, Megadeth, Ty Dolla $ign, Eve, The Gaslight Anthem, Skillet, Gucci Mane, Yellowcard, Machine Gun Kelly, Black Veil Brides, Asking Alexandria, The Sounds, Shiny Toy Guns, Krewella, Escape The Fate, Metric, Matisyahu, Dirty Heads, and The Smashing Pumpkins. He also directed official music videos for feature films such as “Terminator: Genysis,” “Transformers: The Last Knight,” and “Spongebob Movie.” Beyond music, he has directed Natalie Portman, Jamie Foxx, Gina Rodriguez, and Megan Fox. Moving to Williamson County, Tennessee, in 2019, Starbuck began investing in real estate and the stock market.
Starbuck transitioned his focus towards activism and politics, particularly during the COVID-19 pandemic, where he campaigned against mask and vaccine mandates. In 2021, he declared his candidacy for the Republican nomination in Tennessee’s 5th congressional district, although he was later removed from the primary ballot. He co-hosts the cultural and political podcast “GrowUp Live” with his wife, Landon Starbuck. In recent years, he has gained significant attention for actively campaigning against corporate Diversity, Equity, and Inclusion (DEI) initiatives. His advocacy led to major companies altering their DEI policies.
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