Samantha Armytage commenced her media career in 1999 at WIN Television in Canberra as a reporter and presenter, before joining Sky News Australia in 2002 where she served as chief political reporter. Her notable work during the Canberra Bushfires led to her move to the Seven Network in 2003. She quickly advanced, taking on a significant presenting role as a fill-in for Seven News Sydney in December 2004, and subsequently filled various news presenting roles including Seven Morning News and national late news updates. Armytage then assumed the permanent role of presenter for Seven 4.30 News in October 2006.
In October 2024, she was officially announced as the host for Nine’s highly anticipated adaptation of The Golden Bachelor. Demonstrating her continued demand across morning television, Armytage also filled in as co-host for Sarah Abo on Nine’s flagship morning program, Today, in December 2024, further solidifying her prominent role in Australian media.