Serge Betsen | Booking Agent | MN2S

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Serge Betsen

Serge Betsen is a former French international rugby union player who now dedicates his efforts to coaching, consulting, and philanthropy, leveraging his experience in athletic performance and leadership.

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Past Works

HEINEKEN

Featured in HEINEKEN Ireland's 'This is Rugby' campaign commercial, broadcast on TV and digital channels, delivering a message about rugby.

BRAND PARTNERSHIPS

Sri Lanka Tourism Board

Participated in a range of events in collaboration with the Sri Lanka Tourism Board for tourism promotion, visiting Sri Lanka in November.

BRAND PARTNERSHIPS

UNLEASH World

Speaker at UNLEASH World, delivering a session titled 'Resilience & Reinvention – Finding the Limitless' focusing on future of work, talent, and recruitment topics.

BRAND PARTNERSHIPS

Wasps FC

Collaboration with Wasps FC for youth development activities, including a week of fun and fitness.

BRAND PARTNERSHIPS
1974

Born in Kumba, Cameroon

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1983

Moved to France

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Began playing rugby for Club Sportif de Clichy

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1991

Signed by Biarritz

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1997

First appearance for France

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2002

French Championship winner with Biarritz

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2002

Six Nations Championship Grand Slam winner with France

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2005

French Championship winner with Biarritz

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2006

French Championship winner with Biarritz

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2006

Heineken Champions Cup runner-up with Biarritz

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2008

Retired from international rugby

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2008

Signed with London Wasps

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2012

Announced retirement from all forms of rugby

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2012-2013

Coaching with London Scottish

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2021

Inducted into the RugbyPass Hall of Fame

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About

Serge Betsen was born on March 25, 1974, in Kumba, Cameroon, before moving to France at the age of nine. He began his rugby career at Club Sportif de Clichy, quickly rising through the ranks. At 17, he joined Biarritz, a prominent French club. Between 1996 and 2008, Betsen made 172 appearances for Biarritz, contributing to three French Championship titles in 2002, 2005, and 2006. He also played a key role when Biarritz finished as runner-up in the Heineken Champions Cup in 2006. His formidable tackling style earned him the nickname ‘the Grim Reaper’.

Betsen’s international career for France spanned from 1997 to 2007, earning 63 caps. Despite making his debut in 1997, he became a regular fixture in the national team by the early 2000s. A significant achievement was being an integral part of the French team that secured a Six Nations Championship Grand Slam in 2002. Notably, he scored France’s only try in the 2003 Rugby World Cup semi-final against England. In 2008, he announced his retirement from international rugby, and subsequently joined London Wasps, playing with them until his full retirement from rugby in 2012.

Since concluding his playing career, Serge Betsen has remained closely involved with rugby and community development. He transitioned into coaching as a defense coach for London Scottish in 2012–2013. Betsen has also established several initiatives, including the Serge Betsen Academy in 2004, a charity focused on supporting underprivileged children in Cameroon through education, healthcare, and rugby. Additionally, he founded French Legends in 2013, an organization that brings together former rugby internationals for charitable events. His ventures also include Serge Betsen Consulting, established in 2008, aimed at business performance, and Serge Betsen Rugby in 2015, a multisport coaching program for French schools in London.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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