Chris Eubank Snr. appears on Up Front podcast with Simon Jordan
3 years ago
Mexico Sergio Zyman is a marketing executive known for his strategic contributions to global brands, notably The Coca-Cola Company, where he held the first Chief Marketing Officer position.
Zyman's early career included a tenure at Procter & Gamble, where he worked in the marketing department and was part of the team that introduced Ariel detergent in Mexico.
Zyman worked at McCann Erickson, a major advertising agency, where he served as an account executive on the Coca-Cola business in Mexico and later in Japan and New York.
Zyman had two tenures with The Coca-Cola Company, launching products like Diet Coke and Cherry Coke, and serving as the first Chief Marketing Officer.
Zyman served as the President of Pepsi Brazil at the age of 30, where he focused on increasing market share against Coca-Cola, notably implementing local versions of the Pepsi Challenge.
After his first departure from Coca-Cola in 1988, Zyman founded Core Strategy Group, a consulting firm with clients including 7-11 and Miller Brewing Company.
In 1999, Zyman founded Zyman Group, an international marketing consulting firm that worked with various companies, and was later sold to MDC Partners in 2005.
MDC Partners acquired majority ownership of Zyman Group from Sergio Zyman in April 2005.
Zyman worked with JC Penney as a Marketing Consultant after leaving full-time roles, though this engagement was short-lived following a re-positioning failure.
Born in Mexico City, Sergio Zyman commenced his professional journey with management roles across Japan, Brazil, Guatemala, and New York. His initial tenure at The Coca-Cola Company, starting in Atlanta, was marked by the launch of several products including Diet Coke, Cherry Coke, and New Coke. Although New Coke faced consumer resistance, Zyman maintained it was a concept ahead of its time, a perspective supported by the later popularity of diverse cola flavors. In 1988, he established Core Strategy Group, a consulting firm advising clients like 7-11 and Miller Brewing Company, and played a significant role in the election campaign of former Mexican President Vicente Fox.
Roberto Goizueta, then Chairman of Coca-Cola, convinced Zyman to return to the company in 1993, appointing him as the first Chief Marketing Officer in the company’s history. During this period, Zyman redefined Coca-Cola’s marketing strategy, increasing global annual sales from nine to 15 billion cases, representing the fastest growth in the company’s history. Following Goizueta’s death, Zyman departed Coca-Cola and authored several books, including the international bestseller, “The End of Marketing as We Know It.” He then founded Zyman Group in 1999, an international marketing consulting firm that served a diverse clientele, including food and beverage companies, industrial manufacturers, and retailers. Inc. magazine recognized Zyman Group as one of the fastest-growing consulting firms in the United States and Zyman sold a majority stake to MDC Partners in 2005.
Zyman holds an Executive MBA from Harvard University and completed graduate studies in London, Paris, and Jerusalem. His contributions to the marketing field have earned him notable accolades, including being named Man of the Year in 1998 by the UJA and receiving a Lifetime Achievement Award from the Asociacion Nacional de la Publicidad in 2008. He is recognized as a dynamic speaker on topics such as non-traditional growth strategies and the role of marketing in corporations.
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