Sergio Zyman

Sergio Zyman is a marketing executive known for his strategic contributions to global brands, notably The Coca-Cola Company, where he held the first Chief Marketing Officer position. After launching several highly impactful products for The Coca-Cola Company, including Diet Coke and Cherry Coke in the early 1980s and New Coke in 1985, Sergio Zyman went on to define modern marketing strategies for some of the world’s most iconic brands. His initial tenure with The Coca-Cola Company, based in Atlanta, was preceded by significant management roles across Japan, Brazil, Guatemala, and New York. Following this, in 1988, Zyman established Core Strategy Group, a consulting firm where he advised major clients such as 7-11 and Miller Brewing Company.

Zyman later sold a majority stake in the firm to MDC Partners in 2005, marking a significant strategic move. Zyman’s profound contributions to the marketing field have garnered him numerous accolades. He holds an Executive MBA from Harvard University, complemented by graduate studies undertaken in London, Paris, and Jerusalem. In 1998, he was honored as Man of the Year by the UJA, and in 2008, he received a prestigious Lifetime Achievement Award from the Asociacion Nacional de la Publicidad.

An acclaimed speaker, Zyman continues to share his expertise on non-traditional growth strategies and the pivotal role of marketing in corporate success at conferences worldwide.