Known as the most famous climber on the planet, Sierra Blair-Coyle has been able to share her love for climbing through her social media channels. Blair-Coyle communicates her climbing experiences even through fashion and branding, as she has become a marketing force in order to help drive the sport to new heights. Blair-Coyle was a World Cup Competitor from 2010 to 2018. She was also a two time American national champion as a junior competitor. Blair-Coyle first tried climbing in a local mall and she instantly fell in love with it. The best part was, as she explains the support she received from her parents to pursue her love for climbing although she was only eight years old at the time. Even though Blair-Coyle faced many difficulties while climbing, what made her love for climbing stronger than others was the fact that she never thought about quitting. Blair-Coyle was always a girl who loved sports, gymnastics, dance, karate and although she would quit any of these eventually, that was not the case with climbing. To pursue her journey, Blair-Coyle began working out to build strength and she was also able to attract sponsor who would support her financially all while she would share their products on her social media while building her own brand. It has now been more than 15 years of climbing for Blair-Coyle and she is living her dream as a professional climber, doing what she loves most.