Simone Giertz

Simone Giertz has transitioned from a YouTube personality known for ‘shitty robots’ to a respected inventor, product designer, and entrepreneur who consistently inspires with her creativity and transparency. After launching her YouTube channel in 2013, Simone Giertz quickly established herself as the ‘Queen of Shitty Robots,’ gaining significant online recognition for her quirky, intentionally impractical robotic creations. Her innovative approach to invention, combined with deadpan humor, propelled her videos to amass millions of views. By March 2016, her content creation became her full-time profession, showcasing devices like a toothbrush helmet, an alarm clock that slaps the user, and a machine designed to poorly pour milk and cereal.

This early success positioned her as a unique voice in the maker community. Giertz’s career trajectory continued with high-profile collaborations and appearances, demonstrating her expanding influence. In 2016, she collaborated with Adam Savage of Tested.com and made an appearance on The Late Show with Stephen Colbert. In 2018, she delivered a TED conference presentation, articulating her creative philosophy on the value of making ‘useless things.’ Following a public health challenge in 2018, Giertz marked a significant career shift, evolving her focus beyond ‘shitty robots’ to embrace more intricate and functional projects, further highlighting her versatility as an inventor and designer.

Solidifying her entrepreneurial path, Giertz founded Yetch Studio in May 2022, a product design company dedicated to creating innovative and functional products. Her contributions to invention and design are set to be further recognized with an honorary doctorate from the University of Skövde in 2025, underscoring her ongoing impact and influence in the fields of robotics, product design, and creative entrepreneurship.