Smosh has transitioned from early YouTube pioneers creating lip-sync videos to a multimedia brand producing sketch comedy, gaming content, films, and live shows.
Due to the channel's continued success, and Smosh's partnership with YouTube, SmoshAlike, bringing the channel and PressAlike under the Smosh brand.
Smosh sat down with iHeartRadio's very own EJ to talk about creating content, being business partners, buying back Smosh and more!
Smosh's collab with PepsiCo and Flamin' Hot Cheetos drove flamin' hot results.
Listed as a sponsor of Smosh.
Listed as a sponsor of Smosh.
Listed as a sponsor of Smosh.
Listed as a sponsor of Smosh.
Listed as a sponsor of Smosh.
The comedy brand signed a deal with Dynamite Entertainment that will see the creation of a series of comic books.
A feature-length film starring Smosh was in development by AwesomenessFilms, which later became 'Smosh: The Movie'.
'Smosh: The Movie' was released direct-to-video by 20th Century Fox Home Entertainment.
Netflix acquired the streaming rights for 'Smosh: The Movie'.
Smosh created the film 'Ghostmates' for YouTube Red.
Smosh participated in the 'Prank It Forward' series, raising money for charity, with proceeds going to DoSomething.
Smosh appeared in a charity stream with The Game Theorists for The Brain and Behavior Research Foundation during Giving Week.
Smosh autographed a custom Xbox One console for Microsoft's partnership with Make-A-Wish in the Consoles for Kids charity auction.
For the channel's 15th anniversary, Smosh hosted a Twitch charity stream for the First Nations Development Institute, raising $17,000.
In early 2010, Smosh created the "iShut Up App" for Android phones as part of a Google sponsorship.
The duo appeared in a promotion for 'Watch Dogs' with Rob Dyrdek.
Smosh was founded in 2002 by Anthony Padilla, who initially created a website for Flash animations. He was later joined by Ian Hecox, and together they began posting videos on YouTube in 2005. Early success came from lip-sync videos, with their “Pokémon Theme Music Video” briefly becoming the most-viewed video on YouTube. This early virality and their subsequent transition to original sketch comedy established them as one of the platform’s leading channels. Their content evolved to include series like “Food Battle” and “If X Were Real,” which showcased their comedic talent and growing production capabilities.
Over the years, Smosh expanded its presence with multiple YouTube channels, including Smosh Pit for variety content and Smosh Games for gaming-related material. In 2011, the brand was acquired by Defy Media, leading to further diversification and the inclusion of additional cast members. However, creative differences led to Anthony Padilla’s departure in 2017. Following Defy Media’s abrupt shutdown in 2018, Smosh briefly became independent before being acquired by Rhett & Link’s Mythical Entertainment in 2019. In 2023, Padilla and Hecox repurchased a majority stake in Smosh, re-establishing it as an independent entity and marking Padilla’s return.
Throughout their career, Smosh has been recognized for its innovation and longevity in online content creation. They have consistently ranked among the most popular and influential YouTube channels, achieving the most-subscribed status three separate times. Their impact extends beyond YouTube into films, comic books, mobile applications, and live performances. Smosh has also actively participated in philanthropic endeavors, using their platform to support various charities and social causes. Their journey reflects the evolution of digital entertainment, from nascent online videos to a comprehensive media brand.
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