Smosh

Smosh has transitioned from early YouTube pioneers creating lip-sync videos to a multimedia brand producing sketch comedy, gaming content, films, and live shows. After posting early lip-sync videos that quickly gained virality, Smosh launched their YouTube channel in 2005, where their ‘Pokémon Theme Music Video’ briefly became the platform’s most-viewed video in 2006. This early success established Smosh as a leading force in online content, recognized in Time magazine’s ‘Person of the Year: You’ issue the same year. Smosh further cemented their digital influence by becoming part of YouTube’s Partner program in 2007, pioneering the monetization of online video content.

Their influence was acknowledged by Forbes, featuring the duo on its ’30 Under 30′ list in 2012 and 2014, and by a University of Southern California survey that ranked them the #1 most influential personality among U.S. teenagers in 2014. Expanding their media footprint beyond YouTube, Smosh released Smosh: The Movie in 2015 and debuted the web sitcom Part Timers in 2016. That same year, the brand made history by streaming its first live sketch show on YouTube, further diversifying its entertainment offerings.

This move underscored Smosh’s enduring legacy and commitment to its core creative vision. Smosh continues to innovate in digital entertainment, with VidCon announcing their inclusion in its inaugural Hall of Fame in 2025. Their ongoing success reflects a consistent ability to adapt and thrive, maintaining a loyal global audience and cementing their status as pioneers and enduring leaders in the digital media landscape.