Forrest Galante partners with AG1
2 years ago
United States Sophia Amoruso built Nasty Gal into a multi-million dollar fashion retailer and subsequently established Girlboss Media, focusing on empowering women entrepreneurs.
Her company, Nasty Gal, became one of the fastest-growing businesses... The pandemic delayed a $10 million partnership, which had a significant...
Amoruso founded Girlboss Media, a company that creates content for women in the millennial generation to progress as people in their personal and professional life.
Amoruso is the founder and managing partner of Trust Fund, a venture capital firm that invests in pre-seed and seed-stage startups.
Sophia Christina Amoruso, born on April 20, 1984, in San Diego, California, is an American entrepreneur renowned for founding Nasty Gal and Girlboss Media. Her early life included working various odd jobs, experiencing a nomadic lifestyle, and engaging in activities like hitchhiking and dumpster diving. At the age of 22, while working as a security guard in San Francisco, Amoruso launched an eBay store named Nasty Gal Vintage. This venture, inspired by Betty Davis, involved her personally managing all operational aspects, including styling, photography, product descriptions, and shipping. The store gained significant traction, generating approximately $1 million in annual revenue by 2006. In 2008, after being banned from eBay, she transitioned Nasty Gal into a standalone online retail website.
Nasty Gal quickly grew into a prominent online retailer, attracting a strong following among young women through social media. The company’s revenue expanded substantially, rising from $223,000 in 2008 to nearly $23 million in 2011. By its peak, Nasty Gal achieved $100 million in annual sales and employed over 200 individuals. In 2013, Inc. Magazine recognized Amoruso on its 30 Under 30 list. Her autobiography, “#GIRLBOSS,” published in 2014, chronicled her journey and was later adapted into a Netflix series titled “Girlboss.” However, Amoruso stepped down as CEO of Nasty Gal in 2015, and the company filed for Chapter 11 bankruptcy protection in 2016. In 2017, the Boohoo Group acquired Nasty Gal for $20 million.
Following her departure from Nasty Gal, Amoruso founded Girlboss Media in 2017. This company focuses on creating editorial content, videos, and podcasts designed to support and inspire women in the millennial generation in their personal and professional development. Girlboss Media also hosts Girlboss Rallies, which are instructional events for young entrepreneurs. As of 2025, Amoruso is also the founder and managing partner of Trust Fund, a venture capital firm specializing in pre-seed and seed-stage startups, further cementing her role in supporting new businesses.
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