Katie Ormerod partners with Samsung for 2024 Gangwon Youth Olympics
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Norway Terje Haakonsen is a legendary professional snowboarder recognized for his influential style and competitive dominance, who has transitioned into a pioneer of rider-driven events and a spokesman for environmental awareness and healthy living.
Carmate Corporation signed a development advisory contract with Terje Håkonsen for snowboard bindings and related products. This suggests a collaboration on product development and potentially new binding designs.
Terje Haakonsen collaborated with Zen Snowboards to release a limited edition of his signature snowboards. This partnership expands Zen Snowboards' line of products, catering to various snowboarding styles including half-pipes, parks, and freeriding.
A collaboration between Terje Håkonsen and the face mask brand AIRHOLE, resulting in face masks approved by the snowboarding legend.
Volcom has supported Terje Haakonsen through various film productions, including the biographical film "Subjekt Haakonsen" (1996) and "The Haakonsen Faktor" (1999), demonstrating a long-standing relationship in promoting his career and style.
Terje Håkonsen was born on October 11, 1974, in Åmot, Norway. From a young age, Håkonsen demonstrated athletic ability, participating in various sports. He discovered snowboarding in 1987, quickly excelling and winning the Nordic Championship in the junior class in February 1988. By age 15, Håkonsen secured his first professional contracts with major brands, including Burton and Oakley, leading him to focus on a professional snowboarding career rather than continuing traditional education. He made his international debut in February 1990, placing fifth in halfpipe at the World Cup in St. Moritz and later at the US Open.
Håkonsen dominated freestyle snowboarding throughout the 1990s. He secured three International Snowboarding Federation (ISF) World Championship titles in halfpipe (1993, 1995, 1997) and won the European Championship in halfpipe every time he participated (1991, 1992, 1993, 1994, 1997). His competitive record also includes three US Open Halfpipe Finals wins (1992, 1993, 1995) and seven victories at the Mt. Baker Banked Slalom (1995, 1996, 1998, 2000, 2003, 2004, 2012). In 1995, he took first place at the influential Innsbruck Air & Style competition. Håkonsen set a world record in 2007 for the highest air, achieving 9.8 meters above a quarterpipe with a backside 360 at The Arctic Challenge in Oslo.
Beyond competitions, Håkonsen’s impact on snowboarding is defined by his fluid style across all terrains, captured in numerous films. He famously boycotted the 1998 Winter Olympics due to concerns about the International Olympic Committee’s (IOC) decision to have the International Ski Federation (FIS) organize qualification instead of the snowboarders’ own federation, the ISF. He later created his own rider-focused competition, The Arctic Challenge, in 2000, which evolved into the World Snowboard Tour. Håkonsen remains active in snowboarding, working with sponsors, appearing in films, and continuing to participate in select competitions. He has also become a spokesman for organic food and healthy eating and co-founded the Funkisstiftelsen foundation to support snow activities for individuals with physical disabilities, and Greener Events, an organization providing environmental guidance for sporting and cultural events.
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