Terry Wallace | Booking Agent | MN2S

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Terry Wallace

Terry Wallace has transitioned from a celebrated AFL player and coach to a prominent media commentator and businessman.

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Past Works

Crocmedia Pty Ltd

Ambassador – Corporate Speaker – Football Analyst, List Management.

BRAND PARTNERSHIPS

Sky Channel

Inaugural state sales manager of the first satellite television network in Australia.

BRAND PARTNERSHIPS

Sky News

Appears weekly on Sky News as a media commentator.

BRAND PARTNERSHIPS

Channel 9

Member of the Channel 9 Future Stars program and media commentator.

BRAND PARTNERSHIPS

Fox Footy

Media personality.

BRAND PARTNERSHIPS

Seven Network

Media personality.

BRAND PARTNERSHIPS

3AW

Media personality.

BRAND PARTNERSHIPS

SEN

Media personality.

BRAND PARTNERSHIPS
1978

Premiership

MILESTONE
1983

Premiership

MILESTONE
1986

Premiership

MILESTONE
1991

Night Premiership

MILESTONE
1992

Night Premiership

MILESTONE
1976

Best First Year Player

MILESTONE
1981

Best & Fairest (Hawthorn)

MILESTONE
1983

Best & Fairest (Hawthorn)

MILESTONE
1982

3rd Best & Fairest

MILESTONE
1985

3rd Best & Fairest

MILESTONE
1982

Most Courageous

MILESTONE
1983

Most Courageous

MILESTONE
1986

Most Serviceable Player

MILESTONE
1985

Life Member

MILESTONE
1999

AFL Life Member

MILESTONE
2018

Australian Football Hall of Fame

MILESTONE
1988

All-Australian team player

MILESTONE
1998

All-Australian team coach

MILESTONE
1982

VFL Team of the Year

MILESTONE
1983

VFL Team of the Year

MILESTONE
1988

Charles Sutton Medal

MILESTONE
1989

Charles Sutton Medal

MILESTONE

About

Terry Wallace, born on December 13, 1958, began his Australian rules football career after being recruited from Camberwell. Residential rules would have seen him play for Fitzroy, but a trade to Hawthorn for player and $15,000 brought him to the club. Nicknamed “Plough” for his determined style, Wallace became known for his courage in contested play, making him a top centreman of his time. He debuted in 1978, playing his first game in Round 1 against Melbourne, and participated in every game that season, including Hawthorn’s premiership victory. This marked his first of three premierships with the Hawks, followed by wins in 1983 and 1986. His consistent performance earned him Best & Fairest awards in 1981 and 1983, along with third-place finishes in 1982 and 1985. He was made vice-captain in 1986.

Following a contractual dispute, Wallace moved to Richmond in 1987, playing 11 games before a back injury ended his season. He then joined Footscray (now Western Bulldogs) for four seasons from 1988 to 1991, where he achieved two Charles Sutton Medals in 1988 and 1989. After his playing career, Wallace transitioned to coaching. He took over as senior coach for the Western Bulldogs in the middle of the 1996 AFL season, leading them from 15th place to 3rd in both the 1997 and 1998 seasons, and was named coach of the All-Australian team in 1998. He also coached Richmond from 2005 to 2009. His coaching style is noted for its innovation, including starting the modern practice of teams warming up on the field before matches.

Beyond his playing and coaching roles, Wallace also entered the business world as the inaugural state sales manager for Sky Channel, Australia’s first satellite television network. After his coaching tenure, he developed a career in media, appearing across various platforms including Fox Footy, Channel 9, Seven Network, Sky News Australia, 3AW, and SEN, demonstrating his versatility and continued engagement with the sport. He was inducted into the Australian Football Hall of Fame in 2018.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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