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5 days ago
United Kingdom
Thomas George Cassell, known online as Syndicate, transitioned from a passionate gamer to an award-winning YouTube and Twitch streamer, gaining recognition as a leading gaming influencer.
Call of Duty publisher Activision recognized Cassell's prominence within the gaming community, leading to collaborations, including the showcasing and streaming of the 'Gunfight' multiplayer mode in Call of Duty: Modern Warfare (2019) on Twitch.
Cassell received a contract offer from the multi-channel network (MCN) Machinima after amassing substantial views on his Call of Duty gameplays, which he described as the start of his full-time career as a gaming YouTuber.
Cassell co-founded the entertainment company 3BlackDot alongside YouTubers Evan Fong and Adam Montoya in 2013. The company developed mobile games, including 'Zombie Killer Squad,' and its MCN, Jetpak, which Cassell signed onto in November 2014.
Cassell promoted the skin gambling website CSGO Lotto, a company he served as vice-president of, without initially disclosing the conflict of interest. This led to media attention and a settlement agreement with the Federal Trade Commission (FTC) in September 2017 regarding advertising guidelines.
Cassell produced the compilation album 'Sounds of Syndication' through the record label Heard Well in May 2016. The album featured 12 tracks from various artists.
Cassell voiced the character Loki in the mobile game Marvel Avengers Academy.
Cassell created the gaming fundraiser 'GameStars' for the Make-A-Wish Foundation, supporting critically ill children through gaming events at the Science and Industry Museum.
Cassell raised £75,000 for the Motor Neurone Disease Association in two weeks through a fundraising effort.
Thomas George Cassell was born on June 23, 1993, in Manchester, England. He developed an early interest in gaming and pursued formal education in software development and video game design at Hyde Clarendon Sixth Form College in Ashton-under-Lyne in 2010. To fund his initial gaming equipment for YouTube content creation, Cassell briefly worked at McDonald’s before committing full-time to his online career. On September 3, 2010, he launched his main gaming channel, “TheSyndicateProject,” which later became known simply as “Syndicate.” He initially gained a following through Let’s Play videos focused on popular titles such as Call of Duty: Modern Warfare 2, Call of Duty: Black Ops Zombies mode, Halo, and Grand Theft Auto. His unique content style attracted corporate attention, leading to a contract offer from the multi-channel network (MCN) Machinima, which allowed him to monetize his burgeoning online presence. In June 2012, his channel reached one million subscribers, and by late 2013, it had accumulated over one billion views.
Cassell expanded his content beyond gaming into vlogging through his “Life of Tom” channel, documenting his experiences in locations such as Los Angeles and the UK. This shift diversified his audience and opened avenues for sponsorships. In August 2014, his Twitch channel became the first to reach one million followers, solidifying his status as a prominent livestreamer. Throughout his career, Cassell has co-founded several businesses, including the entertainment company 3BlackDot in 2013, alongside fellow YouTubers Evan Fong and Adam Montoya. This venture led to the development of mobile games and media projects, further integrating him into the broader entertainment industry. His success and influence were officially recognized by Forbes in 2017, which listed him as one of the top gaming influencers. As of May 2023, his gaming YouTube channel maintains over nine million subscribers and more than 2.1 billion views, while his Twitch channel boasts over three million followers. In August 2024, Cassell expanded his personal ventures by purchasing 110 acres of land, which he has named “The 110,” and now regularly vlogs about his daily farm life.
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