Thomas George Cassell

Q: What types of brand work does Thomas George Cassell do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Thomas George Cassell create custom content for our campaign?

Yes — Thomas George Cassell can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Thomas George Cassell do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Thomas George Cassell also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Thomas George Cassell, known online as Syndicate, transitioned from a passionate gamer to an award-winning YouTube and Twitch streamer, gaining recognition as a leading gaming influencer. After launching his main gaming channel, ‘TheSyndicateProject,’ on September 3, 2010, Thomas George Cassell quickly established himself as a prominent figure in online entertainment. His early content, primarily ‘Let’s Play’ videos featuring popular titles such as Call of Duty: Modern Warfare 2, Call of Duty: Black Ops Zombies mode, Halo, and Grand Theft Auto, resonated with a vast audience. This rapid growth led to a contract with the multi-channel network Machinima, enabling the monetization of his burgeoning online presence.

By June 2012, his YouTube channel achieved the significant milestone of one million subscribers, followed by an impressive accumulation of over one billion views by late 2013, solidifying his status as a leading digital creator. Cassell further diversified his content portfolio by expanding into vlogging with his ‘Life of Tom’ channel, which documented his global experiences and broadened his audience demographic. His influence extended to the livestreaming platform Twitch, where his channel became the first to reach one million followers in August 2014. Demonstrating his entrepreneurial acumen, Cassell co-founded the entertainment company 3BlackDot in 2013, collaborating with fellow YouTubers Evan Fong and Adam Montoya.

His Twitch channel maintains a substantial following of over three million, underscoring his enduring relevance and reach across multiple digital platforms. In August 2024, Cassell expanded his ventures by acquiring 110 acres of land, which he has named ‘The 110.’ He now regularly produces vlogs documenting his daily farm life, showcasing a new dimension of his content creation and engaging his audience with diverse interests. This latest endeavor reflects his ongoing evolution as a multifaceted digital personality and entrepreneur, continuously exploring new avenues for engagement and content.