Travis Rice is a renowned American professional snowboarder, celebrated for his exceptional contributions to the sport and his innovative approach to snowboarding. Rising to prominence in 2001 at the Snowboarder magazine’s Superpark contest, Rice captivated audiences with a groundbreaking backside rodeo over a 117-foot gap jump. His remarkable skills and fearless style quickly garnered attention, leading to collaborations with prestigious film companies like Absinthe Films and Brainfarm, where he starred in iconic snowboarding films such as “That’s It, That’s All” and “The Art of Flight.”
Throughout his illustrious career, Rice has amassed an impressive collection of accolades, including multiple X-Games gold medals and US Open victories. His prowess in the backcountry was solidified when he won the inaugural Red Bull Supernatural competition in 2012, showcasing his ability to navigate naturally created terrains. Rice’s influence extends beyond competition; he has been recognized as one of the greatest snowboarders of all time, earning accolades such as the TransWorld Magazine Rider of the Year and National Geographic Adventurer of the Year.
In addition to his competitive achievements, Rice has made significant strides in snowboarding media, co-producing and starring in films that have redefined the genre. His video parts consistently push the boundaries of creativity and technical skill, influencing a generation of snowboarders. Notably, he is credited with landing the first double cork 1260 in competition, further solidifying his legacy.
Rice’s commitment to the sport is exemplified through initiatives like the Natural Selection competition, which he founded to elevate backcountry freestyle snowboarding. His passion and dedication continue to inspire both fans and fellow athletes, making him a key figure in the evolution of snowboarding. With a career marked by innovation and excellence, Travis Rice remains a vital force in the snowboarding community, setting new standards for performance and creativity.