Valeria Hinojosa

Valeria Hinojosa, born in Bolivia, initially pursued a career in the private banking industry in Miami. She worked in this sector for nearly five years, operating within a traditional corporate environment. During this period, she began to develop an interest in more purposeful work, which led to the informal start of her blog, Water Thru Skin. This platform began as a personal hobby, focusing on sustainable living and conscious choices, eventually growing into a significant part of her professional life.

In 2015, Hinojosa made the decision to leave her banking career. This transition marked a turning point in her professional trajectory, allowing her to dedicate her efforts full-time to Water Thru Skin. Her goal was to inspire others to adopt sustainable and slow living practices, promoting a more connected and mindful lifestyle. Over the years, she expanded her work beyond blogging to include eco-entrepreneurship and content creation, building a network of brands and individuals aligned with her values. She has collaborated with over 200 brands and hotels, sharing insights on ethical consumerism and holistic wellness.

Her career progression includes publishing a book with Harper Collins Español titled “Finding Softness” (En Busca de la Suavidad), which explores topics like generational trauma, migration, and the pursuit of a softer, more conscious life. She also launched an agency to expand her network with brands and co-founded “Casa Earth,” a podcast and platform dedicated to discussions on spirituality, sustainable living, and holistic medicine. Hinojosa’s work has been featured in various publications, including Forbes, El País, Marie Claire, and Elle, highlighting her influence in the conscious lifestyle movement.