Yumna Jawad

Yumna Jawad, known as Feel Good Foodie, has transitioned from a marketing professional to a best-selling cookbook author and influential social media personality, sharing accessible and joyful healthy cooking. After founding Feel Good Foodie approximately 12 years ago, Yumna Jawad has transformed into a leading culinary entrepreneur, best-selling cookbook author, and influential social media personality, championing accessible and joyful healthy cooking. The Feel Good Foodie platform, established around 2012, quickly gained significant traction, with Jawad beginning to share her innovative recipes on Instagram in 2013. Leveraging her decade of prior experience in marketing and her strong foundation from the University of Michigan Business School, Jawad strategically built her comprehensive brand.

Further diversifying her presence in the competitive food industry, Jawad also innovated beyond digital content by creating Oath, her own successful line of pre-packaged overnight oats, demonstrating her acumen in consumer packaged goods and product development. As a prominent voice and entrepreneurial leader in the culinary world, Yumna Jawad continues to inspire millions globally with her approachable style and unwavering commitment to making healthy cooking enjoyable. Her methodology focuses on simple, time-saving techniques, often integrating versatile Mediterranean ingredients and influences that resonate with a diverse audience. Jawad’s comprehensive brand, spanning high-engagement digital content, best-selling literature, and innovative product development, firmly positions her as a dynamic and highly marketable talent across the lifestyle and food sectors.