Yumna Jawad

Yumna Jawad is an entrepreneur, social media influencer, and recipe developer who founded Feel Good Foodie 12 years ago. Her mission is to make healthy cooking easy, accessible, and enjoyable for individuals and families. The Feel Good Foodie platform has grown to include over 9.5 million followers across various social media channels, where Yumna shares recipes and culinary advice. Her expertise in food and online content creation has led her to become a best-selling cookbook author.

Born in Africa, Yumna moved to Dearborn, Michigan, at age 11. She is a graduate of the University of Michigan Business School and spent 10 years working in marketing before starting Feel Good Foodie as a hobby. This background in marketing provided a foundation for building her brand and connecting with a wide audience. Yumna now resides in Grand Rapids, Michigan, with her husband and two children. Drawing from her Lebanese heritage, she incorporates Lebanese recipes and Mediterranean ingredients into everyday meals, with a focus on simple and time-saving methods.

Her career progression from a marketing professional to a culinary entrepreneur showcases her ability to identify a need in the market for straightforward, healthy cooking resources. Yumna’s work has been featured in various media outlets, including Live with Kelly & Ryan, The Today Show, Good Morning America, PEOPLE, Vogue, and the New York Times, highlighting her impact on food trends and home cooking practices. She is also the creator of Oath, her own line of pre-packaged overnight oats, further expanding her presence in the food industry.