We need you to submit your release to us at least three weeks ahead of the official release date. This gives us enough time to meet the deadlines set by the leading music streaming services and digital music distribution outlets. Without this three weeks’ lead time it will be far harder for us to secure any significant coverage for your release.
When you send us the release, you should also send us a detailed summary of your promo campaign. This includes any biographies, articles, press releases, blogs and reviews, a list of radio plays, a list of your social media profiles and the number of followers you have for each, and any positive reactions from DJs or music journalists on social media. We will then package this information into the best format for each digital retailer.
If it’s at all possible, submit your release and promo materials to us sooner than three weeks before the release date. The more time we have to work with the information, the better.
We have a division that specializes in PR for label services. If you do need support in this area, let us know. We can manage the promotional campaign for the release on your behalf if required.