The iced tea brand have been partnered with influencer and surfer Alex Hayes by MN2S to promote their new message: “make tea time peace time”.
21st September marked the International Day of Peace, and Lipton celebrated the holiday by spreading a positive message all over the globe, lighting up iconic clock towers and landmarks with a call to action: “Tea time. Peace time.” To help further the cause and raise awareness of this campaign, the iced tea brand were partnered with Alex Hayes by MN2S, who shared an inspirational Instagram post that asked his followers “what are some things you might do that help bring peace?”
“Humans are social beings, and we all miss normality and the ability to informally connect with others. There’s plenty of evidence that this is taking a toll on our mental wellbeing. So this is a moment to celebrate and encourage human connection. Because peace and wellbeing flourish when we do.”
Frank Haresnape, Pepsi Lipton Chief Marketing Officer
Alex Hayes is a surfer and social media influencer with over 500k followers on Instagram. Over 400k subscribers regularly tune in to his YouTube channel, where he shares travel and adventure content that has made him into one of the platform’s biggest stars.