Renowned chef and chocolatier Amaury Guichon was teamed up with Essence Cosmetics by MN2S.
World-famous pastry chef, culinary artist and chocolatier Amaury Guichon has been partnered with Essence Cosmetics for a campaign centred on Essence’s Juicy Balm Glossy Butter Balm. As part of the partnership, Amaury created a fully-functional oversized replica of Essence’s beloved lip balm entirely out of chocolate, documenting the process and sharing the incredible results across his social media channels to an audience of millions. Since posting across TikTok and Instagram on December 30th, Amaury’s creation has racked up more than 200,000 likes and received over 10,000 shares and comments.
@amauryguichon I have officially partnered with @essence cosmetics to craft this fully functional oversized Juicy Bomb glossy butter balm in chocolate! Would you use it or eat it? #amauryguichon #chocolate #juicybomb #essencecosmetics #essencePartner ♬ original sound – Amaury Guichon
Amaury Guichon is an internationally renowned French pastry chef, culinary artist and chocolatier recognised worldwide for his awe-inspiring dessert creations. Born in Cannes, Amaury spent formative years at prestigious culinary institutions before rising to fame through his mastery of chocolate sculptures and elaborate pastries that blend inspired creativity with technical genius. Amaury has since gained a worldwide following through his social media presence and appearances on shows such as Netflix’s School of Chocolate. As the founder of Las Vegas’ Pastry Academy, he continues to mentor aspiring chefs, inspiring them to push the boundaries of dessert-based innovation.