The RuPaul’s Drag Race star teamed up with the leading pizza chain to promote an Instagram competition offering a years supply of Romana pizza.
Baga Chipz is best known as one of the most colourful personalities to appear on RuPaul’s Drag Race, competing in the very first series. The actor, television personality and drag queen was booked through MN2S to promote Pizza Express’s #DramaForRomana campaign on Instagram. Posting three times on her story to her 380k followers, they professed her love for their favourite Romana pizza in the most flamboyant way possible. They then asked their followers to follow suit with a similar video, sharing the love on their own channels with the #DramaForRomana hashtag. Baga Chipz selected a lucky winner who then received a year’s supply of Romana pizza in recognition of their efforts.