The former rugby union player was partnered with the iconic whisky brand by MN2S.
Gavin Hastings has teamed up with The Famous Grouse for The Spirit of Rugby, a campaign aimed at celebrating the camaraderie and spirit of rugby fans across the UK. Creating a buzz in the months ahead of The British & Irish Lions tour, the “Spirit of Rugby” docu-series has gone live on the RugbyPass YouTube channel. Hosted by Jim Hamilton, the show sees a varied cast of rugby legends interviewed, including Gavin Hastings.
Speaking about the campaing, Chris Anderson of The Famous Grouse said “The Famous Grouse has been a supporter of the great game of rugby for over three decades, as we recognise and appreciate the sense of team spirit you see on the rugby field. So, we wanted to create a content campaign that truly captures this sense of camaraderie, and to allow legends of the game to share their first-hand experience of the team’s remarkable play in South Africa. We can’t wait until rugby fans across the UK and Ireland get to see the content come to life and help us celebrate The Spirit of Rugby.”