Featured in The Sun and Metro, “Breaking Resolutions with Gemma Collins” features the TOWIE star promoting Well & Truly’s deliciously healthy range of snacks.
Gemma Collins was partnered with Well & Truly by MN2S to take part in a hugely engaging social media campaign centred around the theme of “breaking resolutions”, encouraging viewers to “have a naughty-ish New Year” with their tasty but health-conscious snack foods. In a video clip produced for the campaign that’s been featured on Well & Truly’s website and social media, “The GC” can be seen garbed in a leopard-print coat, whizzing around a public park on a motorised scooter and blasting an airhorn, before interviewing passers-by on a sofa. This buzzworthy campaign has been picked up by the press, receiving coverage in Metro and The Sun.
“This was such a fun campaign to work on, Gemma Collins is a total pro and Well & Truly have such a fantastic and creative ideas. The results are hysterical.”Natasha Hill, Head of Talent
“Have properly satisfying snacks without any artificial nonsense. We’re better in every sense, proving that ‘better for you’ doesn’t have to mean boring or bland. Snack satisfaction well and truly sorted.”Well & Truly