MN2S facilitated an exciting partnership between GoGo SqueeZ and world-renowned breakdancer Neguin during the 2024 Summer Olympics.
Neguin is a Brazilian-American artist, performer, DJ, and creative director based in Las Vegas. He is also associated with Red Bull and is known for his involvement in the breakdancing (BBoy) scene. With a reputation for being a world traveler, Neguin has visited 146 countries, reflecting his global influence and reach in both the arts and entertainment industries. Working with Neguin with this collaboration aligns with GoGo SqueeZ’s mission to promote active, healthy lifestyles among young people by leveraging the popularity and dynamic nature of breakdancing.
The partnership centers around GoGo SqueeZ’s new Active Fruit Blend with Electrolytes, a product designed to keep young athletes energized and hydrated. Neguin is known for his incredible skill and influence in the breakdancing community and is the perfect ambassador for this campaign, which aims to inspire and engage audiences globally.
The GoGo SqueeZ collaboration breaking at the Olympics campaign was no coincidence.
Breaking is an urban dance style that originated in the United States in the 1970s. With roots in hip-hop culture, breaking first took form in the lively block parties in the Bronx borough of New York, and is characterised by acrobatic movements, stylised footwork, and the key role played by the DJ and the MC (master of ceremonies) during battles. International competitions were first held in the 1990s, popularising the dance form both among hip-hop communities and the general public along the way.
This partnership represents a perfect blend of health, fun, and cultural relevance the aim is to inspire a new generation of athletes and active individuals to embrace healthy snacking with GoGo SqueeZ.
Neguin is also featured on the olympics news adding to the conversation around breakdancing at the Olympics.