The actress and television presenter partnered with Jeep for a broadcast day promoting their latest model.
Helen Skelton was teamed up with Jeep by MN2S to participate in a campaign promoting their latest hybrid model. Appearing as a spokesperson across a range of outlets, she helped Jeep raise awareness of the Renegade 4xe, while using consumer research to create an engaging on-air conversation. This dialogue surrounded the best beauty spots to explore in Britain, and the means of transportation used to get there, diving into the issue of sustainable transport and environmentally friendly cars.
Helen’s campaign day consisted of a series of broadcast interviews with pre-approved stations, conducted virtually, that delivered key information and messaging surrounding the campaign. This was centred around Britain’s finest beauty spots, places that listeners could visit with their Christmas bubble. Jeep believe that their latest hybrid model would be the perfect form of transportation to reach such spots, which are often in remote or rough terrain, perfect for a vehicle such as the Renegade 4xe. The new Jeep model features a hybrid plug-in system, comprised of a petrol engine that powers the front wheels, and an electric motor reserved for the rear wheels. The fully-electric drive mode and the battery will ensure it runs for a distance of up to 26 miles.