Dance sensation Jalaiah Harmon was partnered with Nike and JD by MN2S.
Jalaiah Harmon has been teamed up with leading sportswear brand Nike and retailer JD Sports for a campaign focused around the #NikeNeeditNow slogan, showcasing the versatility and style of the new Nike Women’s collection within the context of everyday movement. Jalaiah, known for her innovative dance moves and infectious energy, brings a unique flair to the campaign, embodying the idea of style as a sport. The campaign’s goal is to inspire individuals to express their love for sport and fashion, demonstrating how the Nike collection can be personalized to suit any activity. In an Instagram post shared to her audience of 667k followers, Jalaiah featured a picture of her wearing a striking tracksuit from the collection with the caption “you know what it is. Seeing double and staying fly with @jdsportsus. #NikeNeeditNow #TeamNike“.
Jalaiah Harmon is a dynamic young dancer and social media sensation who ignited a global phenomenon with her viral “Renegade” dance. Set to K Camp’s “Lottery,” her infectious choreography sparked a massive TikTok trend, with millions recreating her moves. Her innovative style quickly captured attention, showcasing her exceptional talent. Beyond “Renegade,” Jalaiah has collaborated with major brands and appeared on national television, further solidifying her presence in the entertainment industry. Her story highlights her talent, creativity, and the power of social media to launch careers, making her a prominent figure in the next generation of dance.