MN2S has provided the talent for an inspirational campaign from Olay aimed at “unlocking women’s potential”.
Olympic athlete, silver medal-winner and singer Jazmin Sawyers has taken part in a new campaign from cosmetics giant Olay. Featuring a range of female ambassadors from different backgrounds sharing personal stories of how they’ve learned to overcome the labels society places on them, the campaign is visible across Instagram, YouTube and Olay’s website.
After recent research undertaken by Olay revealed that 60% of women experience the effects of negative labels at least once a week and feel judged by their appearance every single day, the brand have joined forces with the Young Women’s trust to show women across the country that they can #FaceAnything in an attempt to “build a movement of women ready to throw off the labels and face anything that life throws their way.”
Young Women’s Trust and Olay are hoping to raise a combined total £100k to help 500 women #FaceAnything.
Speaking about the partnership, Olay Communications Brand Manager Maeve Leonard said: “We are extremely excited to announce our partnership with the Young Women’s Trust and our #FaceAnything campaign. Olay is a brand committed to improving the lives of women and we hope this campaign can help those facing negative labels and struggles to overcome them. Olay’s customers and staff will be raising funds with every donation matched by Olay itself. Together, we aim to raise £100k to support the Young Women’s Trust Coaching Service, helping 500 young women to feel like they can Face Anything.”
“Olay is a brand committed to improving the lives of women and we hope this campaign can help those facing negative labels and struggles to overcome them.”Olay