This campaign leverages social media’s reach and influence to promote public safety messages.
Australian netball player Kiera Austin takes part in a collaboration, the aim is to promote road safety awareness through a targeted social media campaign. The initiative is centered around the 2024 TAC (Transport Accident Commission) and AFL Victoria Road Safety Round, an event that emphasizes the critical role everyone plays in ensuring road safety.
In Kiera’s post, she simulates a common scenario: rushing to leave home after oversleeping but choosing to call her coach to explain her tardiness instead of speeding. This relatable content underscores the importance of making safe choices on the road. The campaign can be followed via the hashtags #tacbandtogether and #playyourrole.
“When it comes to road safety, we’re all on the same team,”
The partnership is a testament to the power of strategic alliances in driving positive social change. By bringing together leading organizations in public safety, sports, and media, this campaign sets a strong example of how collaborative efforts can effectively address and promote vital community issues.
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