The L.A.-based musician teamed up with Samsung to help spread the word about their Certified Re-New program.
Kirsten Collins was partnered with Samsung by MN2S for a live-stream event that saw the singer-songwriter focus on getting the word out about the company’s efforts towards renewability and sustainability in manufacturing. Acting as host and MC for their Twitter live-stream, Kirsten Collins informed viewers and technology fans about how Samsung’s refurbished device program, Certified Re-New, helps them avoid the kind of unsustainable waste that plagues many technology brands. By refurbishing as many products as they can and getting them into the hands of consumers, Samsung are able to save their customers money while helping the planet – it’s a win-win. With over 2 million followers across social platforms, a growing audience base on music streaming services, and the honour of being named an “innovator” by the Wall Street Journal, Kirsten Collins was the perfect choice for this campaign, and aided Samsung in their search to deliver the right message to the right audience demographic.