YouTube sensation Leah Ashe has teamed up with Spin Master to help launch their latest interactive toy, Punirunes™, on a global scale.
The collaboration was facilitated by MN2S, leveraging Leah Ashe’s extensive influence in the gaming community to bring this anime-inspired digital pet to new audiences.Leah Ashe, best known for her engaging Roblox roleplays and vibrant online content, boasts a YouTube following of over 5 million. Her connection with digital gaming and playful content aligns perfectly with Punirunes, a quirky, squishy digital pet that allows users to interact in an entirely new way. The product, which combines the care elements of a virtual pet with tactile squishy play, was initially launched by Takara Tomy in Japan in 2021, where it quickly became a hit.
Recognizing the surge in anime-inspired toys and the growing trend of “AniMania” in 2024, Spin Master, with the help of MN2S, brought Leah Ashe on board to expand the brand’s reach globally. Leah’s partnership provides Punirunes with a direct connection to her enthusiastic fanbase, who are not only gamers but also fans of kawaii culture and anime aesthetics.
Leah Ashe’s collaboration follows her previous successful engagements in digital and gaming partnerships. Her influence is expected to drive significant interest in Punirunes, which offers over 55 characters for players to collect and interact with via a squishy tactile interface, further enhancing the digital pet experience.The collaboration between Leah Ashe and Spin Master comes as the company seeks to continue its expansion into the interactive and anime-inspired toy market. Punirunes became available at major retailers in August 2024.