Oasis partners with Nadiya Hussain for "Lovely Does It" campaign

MN2S are thrilled to announce that high-street clothing brand Oasis has chosen charity ambassador Nadiya Hussain to front a campaign promoting their revitalised brand identity.

Oasis’ new campaign is centred around the tagline “lovely does it”, making “lovely” aspirational for a new generation of stylish, caring and high-achieving women. The creative brief for “Lovely Does It” was to identify Ambassadors of Lovely, who “don’t just look lovely, but do lovely”. Nadiya Hussain was a perfect addition to a line-up that also includes Katie Piper and Kara Tointon.

This campaign was a dream to be a part of. Amazing talent and wonderful brand.
Natasha Hill, Senior Talent Agent

Television chef, author, and presenter Nadiya Hussain shot to fame after winning the sixth season of the Great British Bake Off. Since her triumph, she’s become one of Britain’s best-loved television personalities, hosting a range of programs for the BBC, authoring several books and even earning an invite to bake a cake for the Queen’s 90th birthday celebrations. She has been named by Debrett as one of the UK’s 500 most influential people, and been included in BBC News 100 Women list. Enquire now to find out how Nadiya Hussain can bring her own unique touch to your campaign or event.